In late April, Zach Braff, the voice of Chicken Little himself, launched a Kickstarter for a movie, “Wish I Was Here,” with a $2 million asking price. The campaign still has 11 days to go and has hit the $2.5 million mark at this point, but along the way it has drawn venomous ire from all across the Internet.
The gist of the attacks is: “Hey, you’re a big famous movie star. Why do you need your money to make a film when tons of non-celebrities do stuff on the cheap? Don’t you have $2 million in change between couch cushions in that ‘cozy barn floating above the city’ you own in New York?”
Presumptions about Braff’s bank accounts aside, people have been feeling it’s a misuse of the crowdsourcing platform, and they’ve been extremely vocal about it. So much so, Kickstarter posted a blog clarifying its mission statement of “helping bring creative projects to life” and that campaigns like Braff’s have enticed tons of people to invest who have never have on Kickstarter before.
Braff himself has also reacted, speaking to the filmmakers behind the upcoming documentary “Kickstarted.” Braff explains he was inspired by a bike-lights Kickstarter he invested in, and how he started receiving updates from the people behind the product on how progress was going and how the money was being used. He thought the same could be done for filmmaking and for fans of his who don’t understand how movies get made: “It could be win-win: I could finance the film with money… [and] a year and a half’s worth of content for my fanbase could be really cool.”
That content would be things like emails, behind-the-scenes updates, and little impromptu shorts just for his fans.
“I think some of the head-scratching and the people being vitriolic who are detractors [just comes from how sudden this Kickstarter popped up,” explains Braff. “But those of us involved in social media, and we’re very web-savvy, had to see that this was coming.”
Braff then also clarifies that “Wish I Was Here” has been incorrectly reported as being a “Garden State” sequel, which is slightly confusing because Braff’s Kickstarter itself says this will be a “follow up to ‘Garden State.’” Huh?
Anyway, Braff said that the Kickstarter money won’t be financing the film exclusively. “It’s merely one aspect of the budget,” he says. Additionally, he’ll be putting in an “ass-ton of my own money.”
If this has piqued your interest, and you wish to help Braff pluck some more clouds from the sky as he chases his dreams, hop over here.