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Netflix ‘blues’ itself with new “Arrested Development” ad campaign

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“Arrested Development” is coming back to us in May, and Netflix wants you to get excited. The company certainly is; in fact, Netflix flat out blue itself all over its search pages.

Confused? Go search for any movie with the word “blue” in the title, and you’ll find the telltale signs of one Tobias Funke when you get your results. As you can see in the above image, Tobias is back, and it seems like he still hasn’t given up his aspirations to join the Blue Man Group. Or maybe he just had a lot of leftover blue paint.

It’s clear that Netflix knows what it’s got with “Arrested Development” and isn’t afraid to have a little fun with it. The Bluth Company (via /Film) pointed out the viral marketing, and also noticed that when you click on Tobias’ handprint, Netflix redirects to the season two episode “The One Where Michael Leaves.” If you recall, that’s the episode where Michael Bluth notices blue handprints all over the model home, and then realizes at the end that it’s because Tobias had painted himself blue.

All of “Arrested Development’s” 14 season four episodes will premiere on Netflix in May. In addition to the central characters, the new season includes returning supporting actors Mae Whitman, Andy Richter, Liza Minelli, Judy Greer, Ron Howard, Scott Baio and Henry Winkler will all be back, and newcomers Isla Fisher, Terry Crews, John Slattery, Conan O’Brien and the cast of “Workaholics.”

What do you think of Netflix’s new “Arrested Development” campaign? Tell us in the comments section below or on Facebook and Twitter.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at IFC.com

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…