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Custom 3D glasses for “Avengers” can be yours… for a price!

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The 3D movie craze has its share of detractors (quite a few of them, in fact), but that hasn’t stopped Hollywood from pumping out more and more movies made in — or more often, converted to — the 3D format. Such is the case with “The Avengers,” Marvel’s upcoming superhero team-up extravaganza, which is being converted to 3D in post-production and will also offer a new, collectible twist on the 3D moviegoing experience.

As revealed over at Italian site, Marvel will offer a line of custom 3D glasses for “The Avengers” that can be bought at screenings for an extra charge (probably around $5). The glasses will feature a color scheme and style based on each of the four primary superheroes featured in the film: Thor, Hulk, Captain America, and Iron Man.

A similar promotion will be in place for 3D screenings of “Star Wars: Episode 1 – The Phantom Menace,” so the option of buying collectible, movie-specific versions of the free, plastic glasses we all use (and occasionally take home because they are so darn stylish already) isn’t new for “The Avengers” — but it still represents an interesting strategy to generate even more money from the 3D movie experience.

It’s also worth noting that the promotional image of the glasses features a fuzzy depiction of something we haven’t seen much of in trailers or other official material yet: Stark Tower. There’s a cool little shot of the tower-topping “STARK” logo in the ad, which is a nice little bonus for everyone who celebrates every new piece of info we get ahead of “The Avengers.”

What do you think of the “Avengers” glasses promotion? Chime in below or on Facebook or Twitter.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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