The 3D movie craze has its share of detractors (quite a few of them, in fact), but that hasn’t stopped Hollywood from pumping out more and more movies made in — or more often, converted to — the 3D format. Such is the case with “The Avengers,” Marvel’s upcoming superhero team-up extravaganza, which is being converted to 3D in post-production and will also offer a new, collectible twist on the 3D moviegoing experience.
As revealed over at Italian site BadTaste.it, Marvel will offer a line of custom 3D glasses for “The Avengers” that can be bought at screenings for an extra charge (probably around $5). The glasses will feature a color scheme and style based on each of the four primary superheroes featured in the film: Thor, Hulk, Captain America, and Iron Man.
A similar promotion will be in place for 3D screenings of “Star Wars: Episode 1 – The Phantom Menace,” so the option of buying collectible, movie-specific versions of the free, plastic glasses we all use (and occasionally take home because they are so darn stylish already) isn’t new for “The Avengers” — but it still represents an interesting strategy to generate even more money from the 3D movie experience.
It’s also worth noting that the promotional image of the glasses features a fuzzy depiction of something we haven’t seen much of in trailers or other official material yet: Stark Tower. There’s a cool little shot of the tower-topping “STARK” logo in the ad, which is a nice little bonus for everyone who celebrates every new piece of info we get ahead of “The Avengers.”