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“Tower Heist” coming to VOD while still in theaters

“Tower Heist” coming to VOD while still in theaters (photo)

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The standard window between theatrical and DVD release is 90 days. But studios looking to boost revenues (and, in this case, synergize with their corporate parent) are experimenting with new windows and new ways to make money. The Los Angeles Times reports Universal and their new owner Comcast are going to try a window of 21 days with their upcoming Ben Stiller/Eddie Murphy comedy “Tower Heist.” Just three weeks after the film opens in theaters, it will be offered to roughly 500,000 Comcast cable subscribers in Atlanta, Georgia and Portland, Oregon for the price of $59.99. As The Times notes, this plan could have much wider impact than one film and its box office receipts:

“Universal’s move is likely to infuriate theater owners, some of whom were informed of the plan this week after more than a year of discussions on the topic. The cinema industry has reacted angrily to any attempt by studios to shrink the traditional “window” of 90 days between the time a movie debuts in theaters and when it’s available for home view. Executives at the nation’s three largest theater chains — AMC Entertainment, Regal Entertainment and Cinemark — were outraged in the spring when four studios including Universal worked with satellite television distributor DirecTV on a test that made certain movies available for video-on-demand 60 days after they premiered in theaters for $29.99.

The price to rent “Tower Heist” on VOD will be twice as steep as the price last spring for movies like “Sucker Punch,” but the film’s also being made available three times as quickly. And while sixty bucks sounds like a lot, that’s about the same price as five regular priced admission tickets to movie theater in Manhattan. So if you’re in Atlanta or Portland and you’ve got four friends, or maybe a wife and three kids, it’s a fair rate. Add a few more friends or children and you’ve got yourself a deal.

I’ve always thought nothing could kill the theatrical experience. But I’ve already written at length about how crummy going to the movies has gotten. I wouldn’t pay $60 to see a movie like “Tower Heist” by myself. But at a big party with some friends and some booze and every tosses in some bucks? Why not?

Would you rent “Tower Heist” for $60? Tell us in the comments below or on Facebook and Twitter.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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