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Cinemark threatens “Tower Heist” boycott over VOD release schedule

Cinemark threatens “Tower Heist” boycott over VOD release schedule (photo)

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Yesterday, IFC’s very own Matt Singer told you all about Universal’s new plan to let folks in Atlanta and Portland watch “Tower Heist” from home a mere three weeks after the theatrical release. Now, as expected, the theater owners are starting to get a little peeved.

The first theater chain to respond is Cinemark, who has threatened not to carry “Tower Heist” in any of its theaters. The chain released a statement late yesterday, which in addition to urging Universal to reconsider its plan, added the ultimatum “If Universal Pictures moves forward with its ‘Tower Heist’ video-on-demand offering, as announced, Cinemark has determined, in its best business interests, that it will decline to exhibit this film in its theaters.”

While the “Tower Heist” market test will only make the film available to 500,000 Comcast subscribers, and will be at the relatively expensive $59.99, Cinemark’s retaliation would likely have a far greater effect. Admittedly, we’ve never actually seen a Cinemark theater with our own eyes, but the chain is actually the third largest in the United States and the second biggest one in the world, which means that the choice not to show “Tower Heist” would result in a serious hit to the Brett Ratner-directed action comedy’s box office take.

What do you think about Cinemark’s response? Is it an overreaction to a natural evolution of the film industry, or a necessary step to protect the theater-going experience? Tell us in the comments below or on Facebook or Twitter.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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