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‘The Hunger Games’ unveils district-specific posters

‘The Hunger Games’ unveils district-specific posters (photo)

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There’s plenty of district loyalty in “The Hunger Games” storyline, and now Lionsgate is trying to get fans of the series to emulate that dedication in the real world. Marketing for the upcoming movie went viral earlier this month when Lionsgate launched their website (after Panem). The site asked fans to register for citizenship, and then get sorted into the various 12 districts of Panem. Now new posters for some of the districts have hit the web and are asking for their citizens to show off their loyalty.

Both The Capitol website and these new posters are channeling a very “1984” vibe for the upcoming dystopian teen drama. Each of the posters shows off the industry that district specializes in. For District 2, it’s masonry. For District 7, lumber. And for District 12, it’s of course mining.

The posters are emblazoned with the emblem of each of their respective districts, and it’s my hope that these designs can be found within the actual “Hunger Games” film. What better way to make a viral marketing campaign pay off than by rewarding those who participated in it with the feeling that they know just that much more about the final product?

“The Hunger Games” stars Oscar-nominated actress Jennifer Lawrence as Katniss Everdeen, a 16-year-old from District 12 who choses to fight in the titular Hunger Games in order to save her sister. Rounding out the all-star cast are Donald Sutherland, Elizabeth Banks, Stanley Tucci, Woody Harrelson, and Lenny Kravitz, and teen favorites Josh Hutcherson and Liam Hemsworth. The movie hits theaters on March 23, 2012.






Are you planning on participating in “The Hunger Games” Facebook campaign? Tell us in the comments section below, or on Facebook and Twitter!

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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