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Qwikster (2011-2011)

Qwikster (2011-2011) (photo)

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In a surprising reversal, Netflix says it is forgoing the split it announced less than a month ago, in which its DVD-by-mail business would have been spun off to a new venture and website called Qwikster. In a blog post this morning, Netflix and Qwikster CEO Reed Hastings says that DVDs will now be staying at Netflix:

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password.. in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.”

Obviously the question on everyone’s mind now is: why? Why go through the trouble of launching this terrible sounding new website and pissing off your customers only to change your mind before the terrible sounding new website even gets off the ground? Maybe too many customers were becoming ex-customers in the wake of the Qwikster announcement and they decided to bite the bullet now before things got any worse.

Netflix had built up a public image in recent years as a forward-thinking company. Their initial idea was brilliant, their service was superb, and their ability to see the viability of streaming film and television content early made them a major player in the entertainment industry. With all that said: what the hell is going on over at Netflix? Hastings has become convinced that DVD-by-mail is a dead-end, and it seems like the mad scramble to prepare for that reality has led him to make all kinds of poorly considered moves; first an extreme price hike (which Hastings still insists was necessary) and now this crazy boondoggle with Qwikster. Everything about the website was poorly conceived, from the name, to the weirdly casual video announcement, to the fact that they hadn’t secured the Qwikster handle on Twitter (leading customers who went looking for it to find a stoner with a potsmoking Elmo as its Twitter icon), to the bizarre double talk of Hastings’ blog post. Did he (and the rest of the company) really think that an “advantage of separate websites is simplicity for our members?” How did they not realize that the opposite was actually the truth?

What should Netflix do now? Glad you asked, no one at all! If I were sitting in charge of Netflix today, I would try to reverse this wave of bad publicity by finally installing some of the features that users have begged for for years but that the company, either in its laziness or arrogance, has never bothered to add. Each week, there should be an easy-to-find, easy-to-use list of the new titles available for DVD rental and streaming. We could also use a release calendar for upcoming titles arranged by date of availability. And master lists of every streaming title in alphabetical order would be great as well. As Hastings’ announcement this morning boasts, Netflix is adding new streaming content all the time. But how can you tell? There’s no easy way to find everything that’s been added without going to some third party website like the invaluable Instant Watcher. Just yesterday I discovered “Conan O’Brien Can’t Stop,” a documentary I’ve been really looking forward to, was available on Netflix Watch Instantly. When did that happen? I don’t know; it just showed up. Netflix is an invaluable tool for movie and TV lovers, but it’s also become a bit user unfriendly. Now would be a great time to change that.

No word how the death of Qwikster will affect the one significant change to Netflix’s service that was announced with it: the addition of video game rentals. Hastings’ blog post made no mention of it. In the meantime, let’s all pour out a New Coke for Qwikster. We hardly knew ye. And ye will not be missed.

Will Qwikster’s demise affect the way you use your Netflix plan? Tell us in the comments below or on Facebook and Twitter.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.

Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.


Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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WTF Films

Artfully Off

Celebrity All-Star by Sisters Weekend is available now on IFC's Comedy Crib.

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Sisters Weekend isn’t like other comedy groups. It’s filmmaking collaboration between besties Angelo Balassone, Michael Fails and Kat Tadesco, self-described lace-front addicts with great legs who write, direct, design and produce video sketches and cinematic shorts that are so surreally hilarious that they defy categorization. One such short film, Celebrity All-Star, is the newest addition to IFC’s Comedy Crib. Here’s what they had to say about it in a very personal email interview…


IFC: How would you describe Celebrity All-Star to a fancy network executive you just met in an elevator?

Celebrity All-Star is a short film about an overworked reality TV coordinator struggling to save her one night off after the cast of C-List celebrities she wrangles gets locked out of their hotel rooms.

IFC: How would you describe Celebrity All-Star to a drunk friend of a friend you met in a bar?

Sisters Weekend: It’s this short we made for IFC where a talent coordinator named Karen babysits a bunch of weird c-list celebs who are stuck in a hotel bar. It’s everyone you hate from reality TV under one roof – and that roof leaks because it’s a 2-star hotel. There’s a magician, sexy cowboys, and a guy wearing a belt that sucks up his farts.


IFC: What was the genesis of Celebrity All-Star?

Celebrity All-Star was born from our love of embarrassing celebrities. We love a good c-lister in need of a paycheck! We were really interested in the canned politeness people give off when forced to mingle with strangers. The backstory we created is that the cast of this reality show called “Celebrity All-Star” is in the middle of a mandatory round of “get to know each other” drinks in the hotel bar when the room keys stop working. Shows like Celebrity Ghost Hunters and of course The Surreal Life were of inspo, but we thought it
was funny to keep it really vague what kind of show they’re on, and just focus on everyone’s diva antics after the cameras stop rolling.

IFC: Every celebrity in Celebrity All-Star seems familiar. What real-life pop personalities did you look to for inspiration?

Sisters Weekend: Anyone who is trying to plug their branded merch that no one asked for. We love low-rent celebrity. We did, however, directly reference Kylie Jenner’s turd-raison lip color for our fictional teen celebutante Gibby Kyle (played by Mary Houlihan).


IFC: Celebrity seems disgusting yet desirable. What’s your POV? Do you crave it, hate it, or both?

Sisters Weekend: A lot of people chase fame. If you’re practical, you’ll likely switch to chasing success and if you’re smart, you’ll hopefully switch to chasing happiness. But also, “We need money. We need hits. Hits bring money, money bring power, power bring fame, fame change the game,” Young Thug.


IFC: Who are your comedy idols?

Sisters Weekend: Mike grew up renting “Monty Python” tapes from the library and staying up late to watch 2000’s SNL, Kat was super into Andy Kaufman and “Kids In The Hall” in high school, and Angelo was heavily influenced by “Strangers With Candy” and Anna Faris in the Scary Movie franchise, so, our comedy heroes mesh from all over. But, also we idolize a lot of the people we work with in NY-  Lorelei Ramirez, Erin Markey, Mary Houlihan, who are all in the film, Amy Zimmer, Ana Fabrega, Patti Harrison, Sam Taggart. Geniuses! All of Em!

IFC: What’s your favorite moment from the film?

Sisters Weekend: I mean…seeing Mary Houlihan scream at an insane Pomeranian on an iPad is pretty great.

See Sisters Weekend right now on IFC’s Comedy Crib

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