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3D moviegoers or theaters will start paying for their own Sony glasses in May 2012

3D moviegoers or theaters will start paying for their own Sony glasses in May 2012 (photo)

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Everyone thinks we’re crazy for taking RealD glasses home with us after seeing movies. “They give them away for free!” they say, “What are you going to do with a drawer full of those things?” they ask. We’ll see who’s laughing come May 2012, however, when Sony stops paying for 3D glasses and our kitchen junk drawer is full of polarized plastic gold.

The Hollywood Reporter broke the news that the studio will cease covering the costs for the glasses needed to watch its 3D movies, bills that can run “$5 million to $10 million per blockbuster release.” The first big movies to be affected by this change will be next summer’s “Men in Black III” and “The Amazing Spider-Man.”

As of now, it’s unclear who will be covering the cost of the delightfully dark glasses, the movie theaters or customers themselves. The Hollywood Reporter points out that many theater chains might balk at yet another expense required to show 3D movies, as many have just recently finished shelling out money to upgrade their screens to show that additional dimension.

Of course, moviegoers probably won’t be thrilled about an additional cost involved with seeing 3D movies either, since they typically pay a $3 or $4 surcharge for what’s becoming less of an option and more of a necessity if you want to see the biggest, newest releases at certain times. Currently, Sony is the only studio with plans to cease paying for 3D glasses, but if it goes over reasonably well, it should be fair to expect other studios to follow suit shortly afterward.

Do you think it’s right for studios like Sony to pass the buck on the cost of 3D glasses? Would you still go see movies in 3D if you had to start paying for your own glasses? Tell us in the comments below or on Facebook or Twitter.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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