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Clip Analysis: “Gears of War 3” Dust to Dust trailer


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Video game teasers tend to stick to a certain formula: dazzle the viewer with awesome graphics, show off some of the games’ abilities and maybe dribble a little story out to tantalize would-be players. But every so often, one piece of video-centric marketing will float above the rest or sink to join the sludge.

In Clip Analysis, I’ll be looking at trailers, teasers and just about any game-related video in an effort to call out what works and what doesn’t in terms of communicating a particular game’s coolness.

This time, I’ll be taking a look at the Dust to Dust trailer for “Gears of War 3.”

It’s been five years since the first installment of Epic’s “Gear of War” franchise hit the Xbox 360. A lot’s happened to Marcus, Dom and the rest of Delta Squad but most gamers probably have the detritus of dozens, maybe even hundreds of games in their skulls from the past decade. Sure, “Gears 3” may be out in a few short weeks, but who can sift through all those bullet-riddled plot points to actually remember where things left off?

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Well, in case you don’t have time to play through the first two Gears games to catch up, Epic and Microsoft have you covered. A new trailer debuted this week that sums up–in rather dramatic fashion–the must-know info for the “Gears” games. The Dust to Dust trailer returns to a formula that “Gears” pretty much started, that being the emo trailer soundtrack underneath blood-and-guts action. The clip that locked in that paradigm was Tears for Fears’ “Mad World” as performed by Michael Andrews. Here, it’s “Into Dust” by Mazzy Star. That emo/shooter contrast has become so iconic that it’s been parodied by the likes of EA’s Battlefield series, among others. Still, the “Gears” trailers have been effective enough to become events unto themselves. Not many franchises can say that.

All that said, most of what you’ll need to know to enjoy “Gears of War 3” gets effectively communicated in this trailer: the long, grinding war against the subterranean Locust, the cover mechanic and chainsaw rifles which made the first game a hit, the bonds between the men of Delta Squad and the major environmental change that the conflicts have wrought on the planet of Sera. A refresher on the sci-fi shooter series’ drama done up nice and gritty, as befits the series.

Man, Mazzy Star. They were great, weren’t they?

“Gears of War 3” comes out this October for Xbox 360.

What do you think of the latest “Gears of War 3” trailer? Let us know in the comments below or on Facebook or Twitter.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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