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DID YOU READ

Jeffrey Katzenberg on recent movies: “They suck.”

Jeffrey Katzenberg on recent movies: “They suck.” (photo)

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Fortune‘s Brainstorm Tech Conference, which is taking place this weekend in Aspen, Colorado, is “where the innovators of the Fortune 500 meet the next generation of leaders to shape the future of business.” It’s also apparently a place where those innovators talk pretty bluntly about the state of their industry.

One of the talks at Brainstorm Tech was a conversation between Fortune‘s Andy Serwer and DreamWorks Animation CEO Jeffrey Katzenberg. You can find the entire transcript and video of their half hour conversation on Fortune‘s website; it includes Katzenberg talking about the state of 3D filmmaking and how he first became interested in the power of animation while working at Disney. But I wanted to share just one highlight that really stuck out to me, and that came when Serwer asked Katzenberg whether he thought social media is partly to blame for Hollywood’s recent struggles. Katzenberg disagreed, arguing that social media can be “valuable allies” in helping get the word out about good product. In his mind, the real problem is exactly that: a lack of good product.

“There is this sort of unholy alliance that has existed forever between art and commerce, show and biz. And today it’s out of balance and it’s too much on the biz, and it’s too much on the commerce and it’s too much on the marketability and the fact is that I’m pretty confident, and let’s do it, because this is supposed to be an interactive experience here, which is could we agree? Let me have a show of hands of people that would say the last seven or eight months of movies is the worst lineup of movies you’ve experienced in the last five years of your life.

[A shot of the audience shows most hands raised.]

They suck. It’s unbelievable how bad movies have been, right. I men, it’s just I haven’t seen a run of this, a crop of movies… right now today it’s a particularly dreary moment.”

Well at least he’s honest. Hollywood this summer is the snake that eats its own tail; a lot of sub-par sequels to movies that weren’t always all that great to begin with. Of the top ten box office grossers of the year, nine are either sequels, or based on comic books, or both (including Katzenberg’s own admittedly well-received “Kung Fu Panda 2”). The only truly original hit amongst the top ten movies of 2011 is Paul Feig’s “Bridesmaids,” which accomplished all sorts of rare feats, not the least of which is the fact that it’s held strong at the box office for almost three months in a marketplace dominated by bigger, flashier movies.

“Bridesmaids” is actually a good example for the way Katzenberg thinks movies should work in the Internet age. With social media you have this amazing tool for customer outreach. If something works with audiences, they’re going to tell people about it on Facebook and Twitter. Theoretically, then, it should be easier than ever to make a word of mouth hit. But in practice, those types of slow-earning blockbusters are rarer than ever. Most Hollywood movies are built for that big opening weekend then disappear from theaters in a month and a half. The studios bank on brand recognition and spectacle, but those are exactly the sort of movies that generate mehs on social media. Meanwhile a movie like “Bridesmaids” with characters that resemble actual human beings exceeds expectations because people liked it and told their friends to go see it.

So y’see, Hollywood? You don’t have to spend two hundred million dollars on prints and advertising. Reinvest in talent and let the fans do the work for you. Then maybe things will start to suck less.

Has this year at the movies been as bad as Katzenberg claims? Tell us what you think in the comments below or on Facebook and Twitter.

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Final Countdown

The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at IFC.com

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…