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Predicting the Noisiest Noisemakers at SXSW

Predicting the Noisiest Noisemakers at SXSW (photo)

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Besides all the winning and partying that takes place each year in Stratlandia, there’s a time-honored tradition of every entrepreneur, social media maven and blogger in the world collectively trying to sieze SXSW Interactive, at the same time, as their own private opportunity to create a buzz about whatever new app/book/site they are trying to promote. What you end up with is a noisy festival filled with very noisy people desperately trying to make a whole lot of noise. It’s glorious.

While the Hypeboards are all still set to zero and it’s far too early to predict who will win this year’s SXSW Battle of the Buzz, here are my expert predictions on a few things that will be making a lot of noise in Austin this year.

Group Texting — Last year it was all about the “Location Based” social networking apps like Foursquare and Gowalla, but this year the competition seems hottest in the “text message chat room on your phone” space that allows for text messaging between several people simultaneously (frontrunners are GroupMe, FastSociety and Beluga). Which service will most effectively allow you to navigate a late-night ‘menage a sext’? Standby, because 10 people will text you at the same time to let you know.

New Foursquare — Just because they were last year’s big buzz-winner doesn’t mean Foursquare is ready to totter off into tech-irrelevancy just yet. This week they unveiled a dramatic new update to their mobile experience that will give users even more ways to creatively express themselves with updates on where they’re eating, drinking, and shopping. Sounds like they might become the Mayor of Not Going Anywhere, Buzz-wise.

iPad 2 — Every gadget-fetishizing geek in the world will be in a fairly small city with one two Apple Stores on the release day of a major new upgrade to the wildly popular iPad. Should be a very cool scene and we’re certain that no one will spaz out about it and turn Austin into a frenzied bloodbath of iPad haves and have-nots.

More Apps To Trick You Into Thinking Spending Money Is Fun — Just getting deals through sites like Groupon and LivingSocial is so last year. Now that hot new strat is early-adopting apps and sites like Shopkick that turn shopping in a totally fun game to play with your friends. There’s definitely no hidden agenda or marketing trickery at work here, it’s just super chill to let everyone know everything you’re buying everywhere you go!

Me — Look, nobody knows how to make noise like me. It’s just another one of the many things of which I am a master. So if you really want the noisiest SXSWi experience possible, stay plugged into all my buzzwaves here at IFC, and in the social media stratosphere on Twitter, Tumblr, Foursquare and beyond.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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