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Justin Bieber’s Faith Based Music Sells Out One Less Lonely Girl

Justin Bieber’s Faith Based Music Sells Out One Less Lonely Girl (photo)

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Omg you can almost feel Justin Bieber’s hands on you, as they reach out in 3D during his biopic/concert/Christian movie “Justin Bieber: Never Say Never.” The movie, which opens today, followed a marketing scheme used by films like “The Passion of the Christ” — minus Mel Gibson’s anti-Semitic slurs — screening ahead of time for Christian faith leaders. THR reports that Paramount has even handed out “spiritual discussion guides” for the movie that depicts a devout Bieber praying before his concerts.

Biebers manager, Scooter Braun played down the marketing strategy saying, “There are some stars who speak their faith because they’re trying to do outreach to that audience and there are others who share that side of their lives because that’s who they are,” Braun said. “And I think that’s just who Justin is.”

He’s also a very successful capitalist, tallying up hundreds of millions in merch revenue. “We’re selling millions of calendars, posters have been humongous, dolls and millions upon millions of T-shirts,” rep for Bieber’s product line told THR. “And it’s a global phenomenon. We had a seven-figure order for trading-card packs in Israel.”

Biebs has even been lending his name to the nail polish line One Less Lonely Girl, which completely sold out of their lacquer shades, inspired by Justin Bieber’s songs. The nail polish, first sold exclusively at Wal-Mart, is blowing up this month after moving more than a million bottles with glittery names like “Step 2 The Beat Of My Heart.” But the 14 different shades are due back in stores today, just in time to paint tweens tootsies for the opening of “Never Say Never.”

It seems a good occasion to re-watch 80-year-old actor Gordon Pinsent anguish over celebrate Bieber’s puerile autobiography!

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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