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“Angry Birds” and “Doodle Jump” Go Hollywood

“Angry Birds” and “Doodle Jump” Go Hollywood (photo)

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Two iPhone success stories have headed to Hollywood for upcoming facelifts. Both “Doodle Jump” and “Angry Birds” will partner in the upcoming months with big budget animated studios to expand their virtual audience and promote children’s movies.

“Doodle Jump,” a mobile game in which a green, horn-nosed critter, hops up an endless tower of platforms, will team with “Hop,” a CG movie in which the Easter Bunny, voiced by Russell Brand, sustains a vehicular injury.

Developer Lima Sky and studio Universal should equally benefit from the deal. Lima Sky claims to have over 8.5 million “Doodle Jump” users. Universal has a multi-million dollar marketing campaign with one of the world’s hottest comedians it its center.

Doodle Jump doesn’t have much to lose here. In February, those who already own or buy “Doodle Jump” will have the option to download a free “Hop” update that unlocks a bonus Easter stage that features Brand’s character. Doodle Jump’s cast and plot is paper-thin, so the Easter Bunny won’t tarnish some rich story.

The “Angry Birds” partnership, of which details are admittedly sparser, is perhaps more of a gamble for a brand that appears to be skyrocketing into the Cultural Sensation thermosphere.

Developer Rovio Mobile and 20th Century Fox will soon release “Angry Birds Rio” to promote the computer-animated children’s film, “Rio,” about Blu, a rare macaw with a fear of flight. Blu and his fear may at first sound like a fit for “Angry Birds” – none of its cast of characters seem to know how let alone want to fly. But unlike “Doodle Jump,” “Angry Birds” has developed a reedy, but rich cast of characters. They have their own toys. They might even have a cartoon of their own on the way.

Mixing brands at this point is a strange strategy. Is it crazy to think “Angry Birds” is bigger is too big for “Rio.” That it doesn’t need this sort of help and should establish itself further as the “Mario” of mobile games?

“Angry Birds Rio” is not a cash-in by design, as there should be plenty for fans to bite into. The standalone game will include 45 exclusive levels set in the “Rio” universe. We can probably assume Blu and other caster members will feature into the story, maybe even as playable ammunition.

There’s been no comment from either 20th Century Fox or Rovio on the price of “Angry Birds Rio.” If it’s free, than we can look at this sort of promotion as a great way to bring fantastic games to more people while promoting million dollar projects – only slightly modifying the original game’s concept in the process. But if the game is sold at a cost and it sells well, plan to pay for your advertisements in the not so distant future, with the original characters “going Hollywood.”

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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