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There’s No Shame In Being One of the Lowest Grossing Wide Releases of 2010

There’s No Shame In Being One of the Lowest Grossing Wide Releases of 2010 (photo)

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Over at Cinematical, Eric D. Snider has compiled a list of the lowest grossing wide releases of 2010. To be eligible, a film had to play on at least one thousand screens nationwide and, y’know, not make much money. The list includes its share of indisputable stinkers, including the heinous “Jonah Hex.” But a bunch of the movies are flops in financial terms only, deserved better than they got at the box office, and are worth your time on DVD now that all but one of them are available. They are:

12292010_splice1.jpg“Splice”
Directed by Vincenzo Natali
$17.0 million gross on 2,450 screens

Seventeen million dollars in nearly 2500 theaters is pretty bad for a summer blockbuster but it’s nothing to sneeze at for a quirky sci-fi indie. And that’s really what “Splice” was; though Warner Brothers released it in June in the middle of Dumb Movie Season, the film, which premiered at the 2010 Sundance Film Festival (where it was acquired by Joel Silver and Warner Brothers), was loaded with smarts and packed with metaphors about parenting and filmmaking. To Warner’s credit, they didn’t try to cut the film or any of its weirdness to service a wider audience. To Warner’s discredit, they still sold the film to that wider audience as a straightforward monster movie, a large factor in “Splice”‘s D grade from audience pollsters CinemaScore. From a pure dollars and cents standpoint, I’m sure Warner Brothers considers “Splice” a modest failure. But since “Splice” was, amongst other things, one large metaphor about indie filmmakers struggling against the constraints of a system that values commerce over art, that feels like an appropriate outcome.

12302010_youth2.jpg“Youth In Revolt”
Directed by Miguel Arteta
$15.3 million gross on 1,873 screens

“Youth in Revolt” had at least three misfortunes: a January release date synonymous with garbage, a Michael Cera lead performance at a time when Cera backlash reached an all-time high, and competition from the trendier and more heavily promoted Cera feature “Scott Pilgrim Versus the World” (which, let’s face it, didn’t miss Snider’s list by all that much). All I heard from people familiar with the source material by C. D. Payne said that the movie wasn’t as good as the novel. I haven’t read the novel and I found the movie to be utterly charming, cleverly constructed, and beautifully photographed. And, ironically, while everyone on the Internet and his mother was getting on Michael Cera’s case about giving the same performance over and over, he provides “Youth in Revolt” with not one but two terrific characters: mousy Nick Twisp and his evil double Francois Dillinger. If anyone had seen this movie, it would have restored their faith in this unfairly maligned actor.

12302010_lmi1.jpg“Let Me In”
Directed by Matt Reeves
$12.1 million gross on 2,042 screens

The party line amongst “Let Me In” partisans was that the film it was based on, 2008’s “Let the Right One In,” was too culty and Swedish for a mainstream audience, and had already reached as many people as it ever would. The English language remake by “Cloverfield” director Matt Reeves could bring more people to this story. But as it turns out, if you’re too lazy to read English subtitles, you’re probably not the sort of person who’s interested in a morally murky horror film about the unsettling and unsettlingly heartwarming relationship between a very twisted little boy and a morose little vampire. That doesn’t mean “Let Me In” wasn’t worth watching, though. Everything good about the original was good about the remake, with the added bonus of Michael Giacchino’s incredibly moody score.

12302010_grubes1.jpg“MacGruber”
Directed by Jorma Taccone
$8.5 million gross on 2,551 screens

Snider points out in his piece that “MacGruber” is basically the worst grossing “Saturday Night Live” spinoff film of all time. But after “Blues Brothers” and “Wayne’s World,” “MacGruber” is basically the best “Saturday Night Live” spinoff ever made (damning with faint praise, I know). I would guess it flopped because people had a hard time imagining a good version of the sketch blown up to 90 minutes in length. But director Jorma Taccone and co-writer/star Will Forte thought the same thing and, instead made a dead-on and endearingly goofy sendup of ’80s action movies. Their aim was true but their timing was off; as “The Expendables” massive grosses proved, audiences were in the mood to re-embrace ’80s action movies cliches rather than see them torn to shreds. “MacGruber” was admittedly uneven (in that way, at least, it was very faithful to the original “Saturday Night Live” sketches) but its total inability to connect with moviegoers in a year with so few truly funny comedies is still a bit mystifying. If any flop on this list is guaranteed for cult status in ten years, it’s “MacGruber.”

What do a monster movie, a teen romantic comedy, a vampire remake, and a wacky spoof have in common? All of these movies were amongst the biggest risk takers of 2010. Vincenzo Natali could have made “Splice” less icky and more commercial. Matt Reeves could have softened the core relationship in “Let Me In.” Those sorts of changes would have almost certainly resulted in higher box office numbers but they definitely would have also resulted in less interesting movies. Instead, these directors stuck to their artistic guns and wound up on that list amongst souless calculated products like “Jonah Hex.” What a shame.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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WTF Films

Artfully Off

Celebrity All-Star by Sisters Weekend is available now on IFC's Comedy Crib.

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Sisters Weekend isn’t like other comedy groups. It’s filmmaking collaboration between besties Angelo Balassone, Michael Fails and Kat Tadesco, self-described lace-front addicts with great legs who write, direct, design and produce video sketches and cinematic shorts that are so surreally hilarious that they defy categorization. One such short film, Celebrity All-Star, is the newest addition to IFC’s Comedy Crib. Here’s what they had to say about it in a very personal email interview…

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IFC: How would you describe Celebrity All-Star to a fancy network executive you just met in an elevator?

Celebrity All-Star is a short film about an overworked reality TV coordinator struggling to save her one night off after the cast of C-List celebrities she wrangles gets locked out of their hotel rooms.

IFC: How would you describe Celebrity All-Star to a drunk friend of a friend you met in a bar?

Sisters Weekend: It’s this short we made for IFC where a talent coordinator named Karen babysits a bunch of weird c-list celebs who are stuck in a hotel bar. It’s everyone you hate from reality TV under one roof – and that roof leaks because it’s a 2-star hotel. There’s a magician, sexy cowboys, and a guy wearing a belt that sucks up his farts.

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IFC: What was the genesis of Celebrity All-Star?

Celebrity All-Star was born from our love of embarrassing celebrities. We love a good c-lister in need of a paycheck! We were really interested in the canned politeness people give off when forced to mingle with strangers. The backstory we created is that the cast of this reality show called “Celebrity All-Star” is in the middle of a mandatory round of “get to know each other” drinks in the hotel bar when the room keys stop working. Shows like Celebrity Ghost Hunters and of course The Surreal Life were of inspo, but we thought it
was funny to keep it really vague what kind of show they’re on, and just focus on everyone’s diva antics after the cameras stop rolling.

IFC: Every celebrity in Celebrity All-Star seems familiar. What real-life pop personalities did you look to for inspiration?

Sisters Weekend: Anyone who is trying to plug their branded merch that no one asked for. We love low-rent celebrity. We did, however, directly reference Kylie Jenner’s turd-raison lip color for our fictional teen celebutante Gibby Kyle (played by Mary Houlihan).

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IFC: Celebrity seems disgusting yet desirable. What’s your POV? Do you crave it, hate it, or both?

Sisters Weekend: A lot of people chase fame. If you’re practical, you’ll likely switch to chasing success and if you’re smart, you’ll hopefully switch to chasing happiness. But also, “We need money. We need hits. Hits bring money, money bring power, power bring fame, fame change the game,” Young Thug.

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IFC: Who are your comedy idols?

Sisters Weekend: Mike grew up renting “Monty Python” tapes from the library and staying up late to watch 2000’s SNL, Kat was super into Andy Kaufman and “Kids In The Hall” in high school, and Angelo was heavily influenced by “Strangers With Candy” and Anna Faris in the Scary Movie franchise, so, our comedy heroes mesh from all over. But, also we idolize a lot of the people we work with in NY-  Lorelei Ramirez, Erin Markey, Mary Houlihan, who are all in the film, Amy Zimmer, Ana Fabrega, Patti Harrison, Sam Taggart. Geniuses! All of Em!

IFC: What’s your favorite moment from the film?

Sisters Weekend: I mean…seeing Mary Houlihan scream at an insane Pomeranian on an iPad is pretty great.

See Sisters Weekend right now on IFC’s Comedy Crib

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