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DID YOU READ

Set Visit Ringers

Set Visit Ringers (photo)

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Sometimes you just have to sit back and tip your hat to brilliant public relations. Today a whole rash of “Green Lantern” set visits were released on various movie news sites. These articles — I’ve got ten of them open in my web browser at the moment — all strike the exact same note: we are super excited for the “Green Lantern” movie but we can’t tell you why.

I understand the appeal of set visits. As a kid, they were always my favorite articles in movie magazines. I loved Premiere‘s long-running column of Hollywood production photos by David Strick. And the collection of green power rings on my desk suggests nobody is looking forward to a “Green Lantern” movie more than I am. I’m also under no illusions that set visits are anything other than publicity tools, even under optimal circumstances. But good set visit reports should pull back the curtain that shields us from how movies are made. We want to be tantalized, sure, but we also want to learn something, too.

That ethos is totally absent in these “Green Lantern” set visit pieces. No chance of getting behind the curtain here; the experience is more akin to listening to someone describe how cool a club is while you’re stuck waiting behind the velvet rope. At this point, Warner Bros. has barred the journalists who visited the “Green Lantern” set from revealing almost any of the specifics of what they saw. However they were either permitted or encouraged to publish these “previews” (a word that pops up again and again in the articles) voicing their enthusiasm for the project in the most general and non-specific ways possible. The results all look and sound almost identical: “We can’t reveal too much now,” and “we’re not allowed to tell you everything we saw” and “the studio’s not allowing us to go into too much detail about what we saw,” but nevertheless “I really couldn’t be more excited” and “all of my faith in the film has been restored,” and “this movie is going to look incredible on the big screen.”

In other words, all these writers are permitted to share is unsubstantiated enthusiasm. This has to be one of the most ingenious PR moves in Hollywood history. If you allow these journalists to share details of the production, you also allow for the possibility that readers might form their own potentially negative opinions (“I don’t care what he says, that sounds lame.”). By controlling their reports this way, what you’re left with are ten identical pieces of hype. The only reasonable response for a reader, besides jealousy of the authors, is excitement. You can’t question because there’s nothing to question.

For a far more interesting variation on the standard set visit article, check out filmmaker and critic Michael Tully’s recent series on Hammer to Nail about his trip to the set of David Gordon Green’s “Your Highness.” Tully provides plenty of the requisite “dirt” — details of the production, interviews with the cast and creators — but he also writes honestly about he felt traveling to Ireland on someone else’s dime to interview people he knows personally. It’s a good read; no question of journalistic ethics escapes his site.

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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