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Recommended: On Life as a Film Publicist

Recommended: On Life as a Film Publicist (photo)

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Being a publicist can be a thankless gig. You have to wrangle sometimes difficult talent and manage sometimes difficult members of the press (like your writer), you can easily get blamed if a movie doesn’t do well, but if it does succeed, chances are you’re not going to be one of the main people getting credit.

Reid Rosefelt, who’s worked as a publicist and unit publicist for three decades on films from “Desperately Seeking Susan” to “Mr. Death: The Rise and Fall of Fred A. Leuchter, Jr.” to “Precious,” offers some very entertaining insights into his profession at My Life As A Blog. On Sunday he posted an amazing anecdote about what it’s like working on a film that you and everyone involved knows is a stinker, based on a comedy he worked on early in his career. I can’t point you to it, though, because today he took it down. He writes:

This week I was a bit stressed out and I started thinking about the worst experience I ever had in the publicity business. I wrote about a certain film and I thought it was really funny. Lots of what I thought were amusing stories about depressed people doing absurd things they shouldn’t do. And me in the middle wallowing in all that delicious failure. I took all the names out so it wouldn’t be mean of course. The problem was I wrote it far too quickly and didn’t take the time to see how easy it would be for some film-savvy folks to identify the film. Of course, someone figured out the title of the movie right away.

All of a sudden I didn’t think my post was funny anymore. I felt like an asshole. So I took it down.

Also part of a film publicist? Knowing when something’s best kept off the record, alas. But while that post is gone, there are plenty of others on the site worth reading, include this one on musician/actor/”Fishing with John”er John Lurie and Tad Friend’s New Yorker article about he went into hiding two years ago.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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