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The Death of Browsing

The Death of Browsing (photo)

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This is how I know I’m getting old: I get mopey and nostalgic at the news that Best Buy plans to drastically reduce the amount of floor space in its stores devoted to CDs and DVDs. The reasons make perfect sense from an economic perspective: people are buying less CDs and DVDs than video games and iPods and cell phones. But I don’t want to look at this from an economic perspective. I want to consider it from an emotional one.

The removal of DVDs and CDs from stores like Best Buy (and the recently announced bankruptcy of Blockbuster) sounds the death knell on one of my favorite pastimes: browsing. Understand, I like buying media online. The last Blu-ray I bought came from Amazon. The last album I bought came from iTunes. I have a huge Netflix plan. I recognize that we’re moving towards a future where there won’t be any physical media, just data stored on servers and devices. And I would never deny the value of owning a single pocket-sized gadget that contains thousands of albums or books or movies. These are fine companies and services. They carry almost everything and they’re rarely out of stock.

But there are some things these online services cannot replicate, principally the pleasure of discovering something you didn’t know you were looking for in the first place. I love buying movies online, but only when I know exactly what I want: browsing a movie website is a means to an end, not an activity. It’s not leisurely, it’s focused. There’s no tactility, no admiring of box art, no considering of special features. You can’t go DVD shopping on a website with a buddy and compare notes about who’s seen what, who needs to catch up with this or that, who wishes they had held out for a better edition. I wasted spent a hefty portion of my youth doing that, and in doing so I bought a lot of movies and music that I otherwise might never have found.

That social aspect, that culture, is something that is disappearing for good, and most movie message boards with their harsh name calling and dogpile mentality are not a satisfying replacement. I often say that I did my post-graduate studies working at a video store, and it was a great place to expand my knowledge base about film. When I was growing up, there was a romance to video stores, which seemed to breed cineastes and future filmmakers like Quentin Tarantino and Kevin Smith. They also provided a fruitful setting for movies about culture, but less than two decades after they were made “Empire Records” (1995) and “High Fidelity” (2000) are rapidly becoming as dated as the stock on their fictional shelves. We’re not far away from video stores becoming the stuff of “Back in my day!” stories that crotchety old people tell their disrespectful grandchildren.

I know this is a lot of kvetching over the decision of a giant electronics store. But availability and efficiency are nothing without the human element: Netflix gave someone a million dollars to improve their recommendation algorithm, but I still trust the taste of the guy at the one video store left in my neighborhood (though Netflix’s frequently deranged suggestions are always good for a chuckle: today it thinks that because I liked “Bullitt” I should watch “Revanche.” Hoooookay.). I hope my local joint stays open for a while. They tell me they’re thinking of adding a video game section.

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Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.

Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

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A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

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GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.


Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

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