How much would someone have to pay you to let them bury you alive? For the four “winners” of Fantastic Fest’s “Buried With ‘Buried'” contest, the answer was: nothing. No, these four brave souls — all women, interestingly — willingly volunteered for the opportunity to watch Ryan Reynolds’ new film about a guy buried alive while being buried alive themselves. The four were selected through a Facebook contest and, after signing waivers, they were blindfolded and driven to a secret location, where watched the film on LCD screens inside their own personal coffins (roomier than the standard issue, they told me). The prize for surviving the ordeal was a chance to meet Ryan Reynolds at Fantastic Fest, but all four said they would have done it without that incentive just because it was a once-in-a-lifetime opportunity. These women and I differ sharply on the meaning of the word “opportunity,” but I give them credit for their bravery.
I interviewed all four fearless ladies on the red carpet for “Buried”‘s Fantastic Fest premiere last Thursday. They looked little worse for wear, and even planned to watch the movie again that night. In slightly roomier confines, no doubt.