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Apparition Fades Out While Drafthouse Films Gets In

Apparition Fades Out While Drafthouse Films Gets In (photo)

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Having coalesced only last year, distribution company Apparition (who put “Bright Star” and “The Runaways” in theaters) seems to be dissipating into the harsh light of the tough economy (sorry, but with a name like that, you’re inviting such awful metaphors). They’re down to only a handful of staff, and today it was announced that Fox Searchlight will be taking over the prize film still on their slate, Terrence Malick’s “Tree of Life,” for a 2011 release.

Just as traditional indie distributors feel and sometimes are crushed by pressure from a shifting industry, nontraditional ones are getting in the game. In April, the Tribeca Film Festival launched Tribeca Films, combining VOD releases of acquisitions with sporadic theatrical screenings. In August, the New York Times reported on music labels taking on indie films, calling out cinematic releases by Jagjaguwar and Drag City.

And now Austin-based theater-with-food-and-booze chain the Alamo Drafthouse (a great favorite of ours) is becoming a distributor, launching Drafthouse Films with a high profile acquisition — Chris Morris‘ suicide bomber comedy “Four Lions,” a controversial buzz film that premiered at Sundance earlier this year. Drafthouse Films will be releasing “Four Lions” in New York, L.A. and Austin this fall. Talking to Cinematical, Alamo founder Tim League said:

We’re not going to be one of those players that goes out and bids against Warner Bros and Fox Searchlight the opening weekend of Toronto. We’re always looking for new films just for the Alamo Drafthouse and the Austin market, so when the Drafthouse theaters expand there’s opportunity there for a wider sense of distribution. It’s building this infrastructure and assembling this team that will allow us to a release a film.

Obviously, being in distribution is a risky business. These recent announcements seem to imply that you need not just existing infrastructure and film industry connections before you start releasing movies but a diversified model that doesn’t rely solely on box office returns. It’s an exciting time.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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