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Apple Launches Games Section on Website

Apple Launches Games Section on Website (photo)

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Go to Apple’s official website today and you’ll see something they haven’t done before. It’s not the next iteration of the iPad or another new magical product. With practically no fanfare, it quite simply is a section of the site devoted to games. combines links to other game sites, video trailers for various titles and purchasing suggestions on for titles on the Mac OS X and iOS platforms.

The reason this is a big deal is because Apple’s seen a once sweet relationship with video games go pretty sour. Ask any thirtysomething game designer where they cut their eyeteeth and almost everyone will respond with the Apple II e. The early Apple product blazed trailers in home computing and was the only widely available platform where the curious could pull apart game code and see how things worked. Without special developer equipment, you couldn’t do that for the games on the Atari, Sega or Nintendo consoles. But when Microsoft started to dominate the PC landscape, publishers and developers devoted more time to getting their content on Windows machines. And Apple’s never subscribed to the computer manufacturing template that let users swap out components like graphics processing chips or video cards. So, both game players and gamemakers flocked to the build-your-own flexibility that Microsoft’s many hardware partners provided.

But, while you still can’t really homebrew an epic Apple gaming rig, a switch to Intel chips in 2005 meant that both Windows and Mac computers would be using the same basic core hardware. That allows the Boot Camp virtualization program to run Windows and all that operating system’s applications. That change, combined with the the mega-success of the iPhone and iPod Touch, has led game creators and publishers to rekindle a relationship with Steve Jobs’ empire. Apple likes to brag that their iPod Touch is the world’s most popular gaming handheld and no one could have predicted that games would be such a strong pillar of the content found on the App Store. There’s more than 45,000 game apps on the iTunes store and Apple recently launched Game Center, a social networking hub that lets players track high scores and progress in iOS games.

Over the past few years, the company’s Cupertino headquarters has been pulling staffers in from EA and IGN to help further bolster their image in the video games market. It’s long been a fanboy dream that Apple would dip a toe into the lucrative video game market. Who wouldn’t be curious as to what a gaming console from Apple design guru would look like? Or, how Apple’s deft touch at designing elegant user interfaces would translate to video games? The Games portal probably doesn’t presage any of that but it’s still nice to see Apple devote a special section to interactive entertainment.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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