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A Russian potato chip company’s viral twist on “Celebrity Deathmatch.”

A Russian potato chip company’s viral twist on “Celebrity Deathmatch.” (photo)

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A Russian potato chip company whose name translates as “crunch” has come up with a campaign that translates as “crunch without rules.” The formula: pit two pop culture icons against each other in pencil line drawings (they look like Don Hertzfeldt without the color), let them get all “Celebrity Deathmatch” on each other, make all the sound effects and music with your mouth.

If you’re not up on the Napoleonic Wars, it’s helpful to know that Mikhail Kutuzov was the Russian Field Marshal who defeated Napoleon in 1812 in order to make sense of this installment, but otherwise the videos pretty much speak for themselves — huzzah still dominant American pop culture!

Anyway, most of the battles in this fun group of videos are evenly matched. Some, of course, bend the rules — in the battle of “Dam Vamme vs Steven Steagal,” Van Damme is incapable of breaking a bottle on his head and ends up being an ineffectual janitor while Seagal laughs.

Given Seagal’s girth and the fact that his scenes now require him to basically stand around so that the editing can conceal the fact that he can’t move (and given that Van Damme, all things considered, is still in terrific shape), it’s unclear why this should be.

My favorite of the group is “Pac-Man vs. Mario,” which follows spatial logic that will make instant sense to anyone familiar with the classic “Super Mario Bros.” — it’s the first level, beat for beat, with a twist. For the cream of the movie-themed crop, there’s “Scream vs Broker,” which is unexpectedly timely in light of next year’s “Scream 4.”

In the original franchise, the killings were all kinds of meta-snide. Now, the “Scream” killer is out there exacting economic justice, impersonating the voice of the broker at the finale as if he were Robert Patrick in “Terminator 2.” This from a country whose rage at the economic higher classes is even greater than it is here — the joke’s barely in jest.

[Photos: the “Crunch Team Versus” marketing campaign, Red Medusa animation studios, 2010]

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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