This browser is supported only in Windows 10 and above.

DID YOU READ

“Crazy Heart”: Not all that crazy.

“Crazy Heart”: Not all that crazy. (photo)

Posted by on

The Los Angeles Times, reporting from the beating heart of Hollywood, is not generally noted for overly skeptical coverage of indie film. So it’s a bit of a surprise to see John Horn’s story about the upcoming surefire hit-thing “Crazy Heart,” in which Jeff Bridges gets an Oscar nomination by holding down the grizzled center of a road-to-redemption country-singer saga. Horn makes several points worth contemplating, and then giggling at.

Such as: “Crazy Heart” will serve as Fox Searchlight’s “redemption” after the consecutive flops of “Whip It,” “Adam,” “Gentleman Broncos” and “Amelia.” This is because it’s been, like, five whole months since “(500) Days of Summer,” and everyone’s memory is getting shorter. (I blame Twitter. Wait — no, no, I don’t.)

Point two: “For all of the recognizable, root-for-the-underdog beats in Cooper’s adaptation of Thomas Cobb’s novel, Hollywood initially reacted as if the movie couldn’t be more uncommercial.”

Yup, that’s pretty much the same OMG WHO COULD’VE PREDICTED THIS COMMERCIAL SUCCESS tale as “Slumdog Millionaire” (I’ll never let it die). Studio rejections included, according to writer/director Scott Cooper, complaints that “It’s dark, it’s character-based and it’s challenging.” “Challenging” has basically become a euphemism for “characters over 30” or “contains subtitles” or “doesn’t have Megan Fox.” Look, people like inspirational underdog arcs — regardless of their form. Get over it.

12102009_crazyheart8.jpgPoint three: Executives were leery of the country soundtrack, but now that’s okay because of…”The Blind Side.” Specifically, the movie needs “good reviews, strong word of mouth and a slice of ‘The Blind Side’s’ Middle America turnout to make it a breakout winner” — because “Crazy Heart” was made under the auspices of Country Music Television, and there are plenty of folks in America who like the stuff, and “The Blind Side” has magically made it clear that Middle America wants to be pandered to just as much as anyone else.

This new marketing paradigm can now be applied to any Indiewood movie that would previously have been a “tough sell” because it’s about the unfamiliar arthouse realm of middle America. Shock! You can sell your movie to the people it’s about. (As long as it’s not too arty, obviously: this wouldn’t have worked for, say, “George Washington.”) Amazing.

[Photos: “Crazy Heart,” Fox Searchlight, 2009]

Watch More
IFC_Portlandia-S8_pick-a-lane_subaru-blog

Rev Up

Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

Posted by on

Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

Watch More
Uncle-Buck

Give Back

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

Posted by on
GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…

Watch More
IFC_Portlandia-AORewind-blog

A-O Rewind

Celebrating Portlandia One Sketch at a Time

The final season of Portlandia approaches.

Posted by on
GIFs via Giphy

Most people measure time in minutes, hours, days, years…At IFC, we measure it in sketches. And nothing takes us way (waaaaaay) back like Portlandia sketches. Yes, there’s a Portlandia milepost from every season that changed the way we think, behave, and pickle things. In honor of Portlandia’s 8th and final season, Subaru presents a few of our favorites.

via GIPHY

Put A Bird On It

Portlandia enters the pop-culture lexicon and inspires us to put birds on literally everything.

Colin the Chicken

Who’s your chicken, really? Behold the emerging locavore trend captured perfectly to the nth degree.

Dream Of The ’90s

This treatise on Portland made it clear that “the dream” was alive and well.

No You Go

We Americans spend most of our lives in cars. Fortunately, there’s a Portlandia sketch for every automotive situation.

A-O River!

We learned all our outdoor survival skills from Kath and Dave.

One More Episode

The true birth of binge watching, pre-Netflix. And what you’ll do once Season 8 premieres.

Catch up on Portlandia’s best moments before the 8th season premieres January 18th on IFC.

Watch More