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DID YOU READ

So sex doesn’t sell, after all?

So sex doesn’t sell, after all? (photo)

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When’s the last time you saw a big studio movie that had a sex scene? A real one — you know, one with something more graphic than what you’d fine in “Sex And The City”?

Off the top of my head, there’s “A History of Violence,” and then Keira Knightley seems pretty into getting naked, but I know for a fact no one saw “Domino” but me. But yeah, the whole idea that Americans are more down with violence than sex in their movies hardly seems worth repeating.

So what to make of a new study that analyzed 914 films released widely between 2001 and 2005 and concluded “sex and nudity do not, on the average, boost box office performance, earn critical acclaim or win major awards”? The study, which ran in the November issue of Psychology of Aesthetics, Creativity and the Arts, is titled “Sex Doesn’t Sell — Nor Impress.”

There’s an odd tone to the quotes run in Miller-McCune. Researcher Dean Keith Siminton suggests that “sex is cheap with respect to production costs. Female actors can be hired for less than male actors, and can be urged (i.e. coerced?) into displaying more sexual nudity/activity; and for various reasons, sex scenes may be less expensive to shoot. And yet, mainstream cinema still can’t get an additional buck out of the practice.”

I’m no research scientist, but I do know enough about the basic ideas behind causation and correlation to feel like this is kind of specious. Sex and casual nudity are exceedingly rare these days. A little Megan Fox cleavage to lighten things up? Sure — as in the good old advertising days, to sell a car you need a pretty girl — but not even “Jennifer’s Body” (which is all about sex) was going to go there.

On the arthouse side, there have definitely been sex-filled failures. But it’s possible that “9 Songs” flopped because no one wanted to watch a relation boiled down to just fucking and murky show-attendance, and that “Lust, Caution” flopped because no one had the energy for nearly three hours of WWII China sex and intrigue. Meanwhile, the “Sex and the City” movie was very popular indeed, “graphic nudity” and all. And it doesn’t get any more real than that title. So now what?

11232009_clashofthetitans.jpgIt’s true that the ’60s sexual revolution hung over into the ’70s and ’80s on screen with a lot of casual, incidental nudity brightening up PG movies for pre-pubescent boys everywhere (see “Logan’s Run,” “16 Candles,” hell, “Clash of the Titans”) and no one seemed to get too hung up about it. It’s equally true that, for whatever reason, that’s something most families wouldn’t put up with these days.

But it’s also true that much of the internet revolves around the promise of sexual content — think of blogs, with their after-the-jump teases about scandals and sex tapes, or the coy “lifestyle” stories on newspaper websites desperate for hits. And, of course, there’s the ever-enduring porn industry.

Maybe it’s really not true that “sex sells” — but wink-wink raunch totally does. What does that mean? It means that you can’t really draw conclusions from a climate where most movies involving sex scenes are inevitably up to something “serious,” and therefore commercially doomed from the start.

[Photo: “Sex and the City,” Warner Bros., 2008; “Clash of the Titans,” MGM, 1981]

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at IFC.com

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

Uncle-Buck

Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

It’s the final countdown to Christmas and thanks to IFC’s movie marathon all Christmas Eve and Christmas Day, you can revel in classic ’80s films AND find inspiration for your last-minute gifts. Here are our recommendations, if you need a head start:

Musical Instrument

Great analog entertainment substitute when you refuse to give your kid the Nintendo Switch they’ve been drooling over.

Breakfast In Bed

Any significant other or child would appreciate these Uncle Buck-approved flapjacks. Just make sure you’re not stuck on clean up duty.

Cocktail Supplies

You’ll need them to get through the holidays.

Dance Lessons

So you can learn to shake-shake-shake (unless you know ghosts willing to lend a hand).

Comfy Clothes

With all the holiday meals, there may be some…embigenning.



Get even more great inspiration all Christmas Eve and Day on IFC, and remember…