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Five horror movie-worthy PSAs from the UK and Australia.

Five horror movie-worthy PSAs from the UK and Australia. (photo)

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Have you seen that ridiculously prolonged, gory Welsh PSA about the dangers of texting while driving? Probably — it’s already managed to amass over six million hits and counting. Personally, it isn’t as outre as I’d like: it dwells too long on ambulances and grim faces. But the gratuitous splatter factor is high.

Over at the Guardian, Peter Bradshaw muses on the PSA as “an unacknowledged Brit horror genre of remarkable ingenuity and power”: “Its official licence to shock and upset and to unleash one-off moments of horrible violence and inspired nastiness which in any other context would be condemned as gratuitous or even pornographic.” Bradshaw asks commenters for other examples of this covert genre, and they’ve provided a YouTube goldmine. With thanks, here are five of their best suggestions of completely inappropriate PSAs against various forces from the UK and, in one instance, Australia.

1. Terrorism is bad. Set to “Cat’s Cradle” for maximum bathos, this well-intentioned ’70s ad was created to decrease the Irish Troubles by encouraging people to give information to stop the cycle of violence. It is, however, dubious as to whether it was necessary to show not once but twice people getting machine gunned down. Chuck Norris would approve.

2. Stopping on the road is bad. “This is Michael. Today he’s going to hit his girlfriend’s head so hard, she ends up with permanent brain damage.” The whiplash slo-mo here is truly terrifying, and tastelessly set to a track that, like a heartless DJ, scratches back and forth to “do that to me one more time.” It’s supposed to encourage seat belt use, but it seems like “don’t drive stupidly” would be a better message.

3. Drinking after a soccer game is bad. Mates have a friendly game, go drinking, and the car flip-over that ensues is “Transporter”-level insane. Also incredibly ostentatious about killing small children in the name of getting the point across.

4. You could just be sitting on a fence and DIE. This is supposed to be discourage reckless speeding, but what it’s really like is like “28 Days Later” as a PSA. At the moment when a girl’s screams start coming out like a wonky radio transmission, it really does become a zombie movie.

5. AIDS is very, very bad. In this vintage “use protection” ad, the Grim Reaper bowls. And people are the pins. Watch for the baby that flies into the air. Spare!

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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