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Pitchfork Is Now Pitchfork

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If you’re a fan of indie music and the internet, no doubt you hit up Pitchfork’s website every so often (I’m sure some of you even do it several times a day). The indie-minded music site has built up a reputation over the years, especially from its album reviews, which are always well written, although some may say a bit too critical. Love it or hate it, it gets people talking.

(above: Pitchfork’s new logo.)

Last year I got to meet its founder, Ryan Shreiber, and a few minutes into our conversation, my childlike mind asked him a list of childlike questions:

Why the name Pitchfork?

Why Pitchforkmedia?

Ryan told me how he came up with the name “Pitchfork”–I won’t spill the beans, just in case Ryan ever plans on writing an autobiography–and he also told me why his initial web address was:

It’s a very simple explanation: someone else already laid claim to the domain (there are stable keepers and pitchfork makers out there mind you).

Ryan was able to eventually buy out the domain name, so if someone typed in, instead of (like many of its readers were accustomed to doing), they’d automatically be re-directed to the latter site.

This week Pitchfork becomes Pitchfork, which not only includes a domain name, sans “media,” but a new logo and layout as well., which had its own website, can now be found at as well.

Just breaking it down for you–in a child-like way–in case you get scared when you see their new digs.

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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