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Escaping the kitchen sink (with the help of some corporate sponsorship).

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08142008_somerstown.jpgIn the new issue of Sight & Sound, Mark Sinker makes a nice point about Shane Meadows’ “Somers Town” and his rebellion in general against working class miserablism:

Kitchen Sink made speech and street into stifling prisons; for Meadows, protesting the obligatory disenchantments of a later age, they’re often more like dreamscapes, to play with and against. In This Is England, the skinhead gang spent their happiest, freest day playing dress-up in cowboy hats and scuba masks, a brief carnival escape from community-imposed or subcultural tribal identity. Here Tommo, robbed and needing clothes, makes off with an old woman’s laundry, and stoically pays the price.

Alan Connor at BBC News looks into the fact — and either sign of the future or impending end times — that the film was funded by Eurostar:

So who’s getting what out of this “content marketing”? According to the participants, it’s very much a model of good practice. Meadows (whose ads for Asda’s school uniforms have just launched) gets the money to fund a movie; Eurostar gives something back to its new home; and audiences get a new piece of storytelling.

The actual benefits for Eurostar are hard to quantify, says Francesca Fisher, of ad industry magazine Campaign.

“Advertising works by making people feel warm inside about the brand. If Eurostar comes out of the film with a vague glow, it will have worked – but that’s impossible to measure.”

And Meadows is interviewed at the London Times, where they also report that his next film will be “his biggest project yet, King of the Gypsies, a story about the real-life bare-knuckle boxer Bartley Gorman.”

[Photo: Thomas Turgoose in “Somers Town,” Works International, 2008]

+ Somers Town (Sight & Sound)
+ A hidden message from our sponsors (BBC News)
+ Shane Meadows on his latest film Somers Town (London Times)

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The Best Of The Last

Portlandia Goes Out With A Bang

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The end is near. In mere days Portlandia wraps up its final season, and oh what a season it’s been. Lucky for you, you can watch the entire season right now right here and on the IFC app, including this free episode courtesy of Subaru.

But now, let’s take a moment to look back at some of the new classics Fred and Carrie have so thoughtfully bestowed upon us. (We’ll be looking back through tear-blurred eyes, but you do you.)

Couples Dinner

It’s not that being single sucks, it’s that you suck if you’re single.

Cancel it!

A sketch for anyone who has cancelled more appointments than they’ve kept. Which is everyone.

Forgotten America

This one’s a “Serial” killer…everything both right and wrong about true crime podcasts.

Wedding Planners

The only bad wedding is a boring wedding.

Disaster Hut

It’s only the end of the world if your doomsday kit doesn’t include rosé.

Catch up on Portlandia’s final episodes on demand and at

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Your Portlandia Personality Test

The New Portlandia Webseries Is Going Your Way

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Carrie and Fred understand that although we have so much in common, we’re each so beautifully unique and different. To help us navigate those differences, Portlandia has found an easy and honest way to embrace our special selves in the form of a progressive new traffic system: a specific lane for every kind of driver. It’s all in honor of the show’s 8th and final season, and it’s all presented by Subaru.

Ready to find out who you really are? Match your personality to a lane and hop on the expressway to self-understanding.

Lane 10: Trucks Piled With Junk

Your junk is falling out of your trunk. Shake a tail light, people — this lane is for you.

Lane 33: Twins

You’re like a Gemini, but waaaay more pedestrian. Maybe you and a friend just wear the same outfits a lot. Who cares, it’s just twinning enough to make you feel special.

Lane 27: Broken Windows

Bad luck follows you around and everyone knows it. Your proverbial seat is always damp from proverbial rain. Is this the universe telling you to swallow your pride? Yes.

Lane 69: Filthy Cars

You’re all about convenience. Getting your car washed while you drive is a no-brainer.

Lane 43: Newly Divorced Singles

It’s been a while since you’ve driven alone, and you don’t know the rules of the road anymore. What’s too fast? What’s too slow? Are you sending the right signals? Don’t worry, the breakdown lane is nearby if you need it.

Still can’t find a lane to match your personality? Check out all the videos here. And see the final season of Portlandia this spring on IFC.

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Last-Minute Holiday Gift Guide

Hits from the '80s are on repeat all Christmas Eve and Day on IFC.

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GIFs via Giphy, Photos via The Everett Collection

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