Does a consumer paper need an entire section devoted to the awards season?
Yes, says the LA Times. Yes, it does.
And so today we have the launching of "The Envelope," devoted entirely to the just-ramping-up awards season (we’re assuming that, come spring, it will be put away as we must put away childish things, so that everyone can focus once again on the failings of the summer blockbuster).
Among the early offerings:
â€¢ Tom O’Neil on the films that will probably be up for awards in five months.
â€¢ James Bates on award screener piracy.
â€¢ Elizabeth Snead on what designers celebs will probably wear on the red carpet in five months.
Also galleries of recent and less-recent award events (including the 2002 Latin Grammies(?)) forums, and no less than three blogs: Tom O’Neil’s GoldDerby, Steve Pond’s Oscar Beat, and Elizabeth Snead’s Styles & Scenes.
We do have to admire their spunk, digging into Variety territory (are those three writers full-time?) and establishing themselves way ahead of the game. Waaay. What the fuck are they going to write about for the next month? The Gothams aren’t even until November 30. More specifically, how can anyone come up with half a year’s worth of material entirely on awards fashion?
We wait with bated breath.
+ The Envelope (LA Times)