Star Wars: The Old Republic

The 25 greatest video game trailers of all time (photo)

The 25 greatest video game trailers of all time

As video games increasingly matched movies in their use of sweeping cinematics, it was only a matter of time until the gaming industry began taking its marketing cues from Hollywood as well. It’s been no surprise then that video game trailers have increasingly become a key promotional medium beyond the standard commercial. And like its […]

Wookie Translation in New “Star Wars” game (photo)

Wookie Translation in New “Star Wars” game

Would-be Jedi Knights and Sith Lords are counting down the days until the release of “Star Wars: The Old Republic,” the massively multiplayer online game that takes places thousands of years before the events of the six Skywalker movies. Players will be able to create characters in classes that map closely to the iconic roles […]

If Trailers Told the Truth (photo)

If Trailers Told the Truth

One fact of modern living is that we know that marketing and advertisements basically tell us honeyed lies about products and experiences. Most people let that stand on the hopes that there’s at least some truth to be found in the hype. Moreover, there’s humor and insight to be found in all that buzz-generating machinery. […]