IFC at SXSW 2012

Featured Video

Frat House Musical

Frat House Musical

A pledge's passion for music works against him until the fate of Sigma house rests on winning a singing competition.

The Ultimates

The Ultimates

They were the sorriest team in their ultimate Frisbee league, but with a little luck and a new recruit, this rag-tag bunch might get their shot at greatness.

The Loop

The Loop

Chris and Alex find that familiar experiences might be more than Déjà vu as the world spins out of control.

Tech Up

Tech Up

Anson, an aspiring tech entrepreneur, endeavors to launch a start-up for his latest invention from a table at his favorite restaurant.

sxsw-subway-about

SUBWAY® introduced the SUBWAY Fresh Artists™ filmmakers series to students
at NYU and USC in the Fall of 2011 with the challenge to develop a scripted, episodic
web series around the idea of “Every Breakfast Sandwich Tells A Story.” More than 50
student teams submitted creative treatments for judging by a panel of representatives
from SUBWAY® Restaurants, Content & Co., industry insiders, as well as the faculties
and alumni of USC and NYU.

The semi-finalists were chosen based on their creativity, personality and integration of
the challenge. Following live team presentations, the panels selected two finalists from
each university to bring their series to life.

The winning series from USC are “The Ultimates” and “Frat House Musical.” The
winning series from NYU are “The Loop” and “Tech Up.”

 

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