About Rhett & Link: Commercial Kings
Rhett & Link: Commercial Kings chronicles the quest of life-long best friends Rhett McLaughlin & Link Neal as they travel the country making epic local commercials for some of the nation's most deserving local businesses. This reality series is based on the successful web series I Love Local Commercials and features Rhett & Link helping local businesses achieve their goals by creating eye-catching local commercials.
YouTube superstars with more than 90 million combined video views, Rhett & Link will now bring their well-honed, web-tested skills to a national television audience. In each episode, they will experience the businesses first hand to understand the challenges and opportunities faced by each owner. This hands-on experience combined with their own special brand of market research provide the creative fuel needed to draft an attention grabbing, out of the box concept for each local commercial. The pair then cast, direct and shoot each commercial by strategically tapping into existing local talent and resources.
"We started producing local commercials because we felt a kinship with these homegrown businesses that make local communities unique," said Rhett McLaughlin.
"In a world of huge retailers and chains, these smaller businesses don't have the flashy marketing budgets or access to the resources to draw attention to themselves through advertising," added Link Neal.
Businesses featured this season include Make Me a Pro Wrestler, a training facility that wants to expand on its promise to groom the next crop of great professional wrestlers; Da'Spot Hair Salon, a predominantly African American salon looking to diversify its clientele; Fountain of Health, a health and wellness spa promoting the benefits of routine colon care; and Bury Me Naturally, a company bringing the benefits of eco-friendly burials to the masseRhett & Link have a collection of more than 200 independently produced web videos including Facebook Song, about the joys of being socially awkward and living entirely through Facebook (8.8 million YouTube views), T-Shirt War, a stop-motion animation music video (6.5 million YouTube views), and Fast Food Folk Song, in which the guys place their Taco Bell order entirely through a folk song (4.8 million YouTube views.) In total, their collection of videos have been viewed more than 90 million times.
Rhett & Link: Commercial Kings is executive produced by Howard T. Owens, Todd Cohen, Heather Schuster, Rhett McLaughlin, Link Neal, Joke Fincioen and Biagio Messina for Reveille. Christine Lubrano, Debbie DeMontreux and Jennifer Caserta serve as executive producers for IFC.