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12. Independence Day (1996)


Watching the "Independence Day" teaser today, it’s impossible not to note its influence on subsequent summer blockbusters, its every facet now a bedrock cliché of the season’s cinematic entertainment. In quick, minimalistic bursts, the trailer provides the only information one requires. On July 2nd -- cut to shots of enormous, ominous shadows covering beloved national monuments like the Statue of Liberty and the Lincoln Memorial -- "They Arrive." Then, there are multiple shots of diverse citizens turning their eyes upward to stare in horrified awe at the sky, images that stoke the central mystery while simultaneously presenting a state of affairs the audience can naturally project themselves into.

On July 3rd, "They Attack," a message that leads directly into the unforgettable sight of the White House being obliterated by a UFO laser blast. Still need more enticement to see the film? July 4th is “The Day We Fight Back”! Portentous tease + cataclysmic payoff + promise of all-out retribution: Roland Emmerich’s trailer laid out, for a generation of filmmakers to come, the surefire recipe for marketing a big-budget sci-fi spectacle. --Nick Schager


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From Night of the Iguana to Maximum Overdrive...

Check out 50 - 41 »

From South Park to Corruption...

Check out 40 - 31 »

From Femme Fatale to Strange Days...

Check out 30 - 21 »

From She's Gotta Have It to The Blair Witch Project...

Check out 20 - 11 »

From The Shining to Alien...

Check out 10 - 1 »


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user-pic Amil Dave

I guess you guys haven't seen the trailer for The Hughes Bros.'s Dead Presidents, huh? What about Forest Gump? I think those are the 2 greatest of all time. Gump is better than the movie. And Dead Prez is the best ever.

user-pic Amil Dave

Oh... what about the SW Ep 1 teaser? Maybe you should call this the best film trailers on YouTube! LOL. Dead Prez is probably too hard for you to locate.

user-pic Topher

I think The Dark Knight, Iron Man, and 300 should be included!

user-pic Jeff

Clerks? No love for the Clerks trailer? Sigh.

user-pic Keith

Honorable mention for the Grindhouse fake trailers? "Don't" was brilliant.
Great list, by the way. Thanks for including 'Man Who Wasn't There'

user-pic chris

Seriously? We have to click 50 times just to get the damn list? No thanks.

user-pic Andersen

Like clicking 50 times is soooo hard, right? But you guys forgot about There Will Be Blood!!

user-pic bEtTeRtImEtOwAsTe

50 PAGES?!!! Get back to work researching how to post an article. No Digg for you.

user-pic bEtTeRtImEtOwAsTe

50 PAGES?!!! Get back to work researching how to post an article. No Digg for you.

GREAT article and flawless pick for #1. I actually did a lil piece on that trailer at our own movie blog, so I'm elated to see as your top pick. Yay trailers!

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