The Return of the Gimmick

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By Alison Willmore , Matt Singer on 03/26/2007

Coming at you in 3D: "Meet the Robinsons," Buena Vista Pictures, 2007

"Meet the Robinsons," the 46th animated Disney feature, is the company's second one to be released in 3D. A novelty offering that had its heyday in the 50s, 3D moviegoing is coming back in a big way, at least with a certain type of family friendly blockbuster. Then again, so is seeing movies on the big screen -- really big. The ability to see a film on IMAX is becoming a standard offering for big titles. This week on the IFC News podcast, we discuss the rise of IMAX, 3D and 3D IMAX, and look at past attempts to improve upon the standard moviegoing experience with smells, a live narrator and a joy-buzzer under your seat.