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Indie Ear

Covering the crossroads of music and film.

Indie Ear is written by Brandon Kim. Drop him a line at indieear (at) ifc dot com

Entries tagged “Heartless”

LISTS: Rotoscope Favorites

By Jim Shearer on 01/26/2009
Filed under: LISTS

If you've listened to the radio at all during the last month you probably noticed that Kanye West is riding high on the latest single from his 808s & Heartbreak album, "Heartless." And, if you've spent any time in front of a computer screen during the last couple of months, there's a good chance you've seen his brightly colored, Hype Williams directed video for the song. (left: Kanye West's rotoscoped alter ego.) "Heartless" uses rotoscope animation, a technique performed by animators in which they trace--frame by frame--over live-action film movement. You've seen it in movies (Waking Life), you've seen... MORE »

'08 WAS GREAT!: Best Way To Market Music

By Jim Shearer on 12/19/2008
Filed under: '08 WAS GREAT!

In 2008 there was no better way to market your music than to get inside of Michael Phelps' iPod. When we wasn't in the water, Phelps could be seen bobbing his head with a pair of ear-buds tucked inside his swim cap. Gold medal after gold medal, reporters asked him what he was listening to before each race. His answer? Lil' Wayne. Before you knew it NBC was shouting out Lil' Wayne like it was a Cash Money class reunion. Phelps won eight gold medals and Lil' Wayne scored eight grammy nominations, becoming one of this year's biggest success... MORE »

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