Sure Anheuser Busch made a bold move buying all the ad space for a show, but the move may have come 5 years too late. In today's world people watch commercials less and less, and ad teams are looking to bring their products right to the source: in the shows. An episode of "It's Always Sunny in Philadelphia" the other week had such a shameless promotion of Dave and Busters that was intrinsic to the storyline. "30 Rock" has also used this product placement approach, but at least made fun of themselves for it when Tina Fey then asked "can we have our money now?" in the middle of the show after a promotion for Snapple. In all seriousness, I was surprised an SNL sketch wasn't centered around Bud Light Golden Wheat. Is advertising completely losing power? What does it take for advertisers to connect with their audience?