Make Media Matter Blog
Make Media Matter provides a unique perspective on the issues of media literacy in these articles written by the Communication Students of Hofstra University.
Surviving A Segmenting Market
By Phil Robibero on 11/05/2009
Category: Appreciation
It wasn't so long ago that the news and entertainment business lived a fairly comfortable life. Advertisers paid the tab and people got their information from a limited array of mediums. Alas, the days of no surprises were bound to end with the exponential growth of the web. The internet brought in a new era of instant information, community involvement, and democratization. For media executives the worst part of it all was that it was free. MORE »
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The Commercial is the Show
By Bryan Berlin on 10/29/2009
Filed under: Assessment
Last weekend during Saturday Night Live, Anheuser Busch, the producers of Bud Lite made a bold move. They bought all the commercial time over the course of the entire show. It's the first time in the show's 35-year history that they've ever had one sole advertiser providing all the nationally aired commercials. They also looked to strengthen their ad campaign with a segment called "Backstage with Bud Light Golden Wheat," which aired never before seen SNL clips as a way to help draw in fans during commercials. MORE »
Bad Relations
By Sara Newman on 10/16/2009
Filed under: Assessment, Awareness
It's the classic power struggle of the mass communications industry. Journalism versus public relations; two businesses who are pretty much opposites of each other. Public Relations puts out one kind of image about a person, company, idea or product. Journalists put out the truth about a person, company, idea or product, whether it's kind or uncomfortable or positive or negative. MORE »
Niche Journalism
By Bryan Berlin on 10/09/2009
Filed under: Awareness
I was talking to my friend on AOL Instant Messenger (AIM) the other night when suddenly the Internet stopped working. Or at least I thought it was the Internet. Moments later my friend called up telling me he got kicked off AIM. That's when I realized I had not lost Internet, but just AIM. MORE »
An American Love Affair: Porn & Media
By Eric Ivanov on 09/30/2009
Filed under: Awareness
Porn is multi-billion dollar industry. Americans produce an overwhelming amount of the pornographic content that exists in the world. It has been around since the dawn of time, and now more than ever the media is playing a big part. MORE »
My Problem with Twitter
By Scott Maucione on 09/24/2009
Filed under: Assessment
It seems like everywhere I look these days someone is talking about Twitter. I'll get home from a day of classes and turn on CNN to find Rick Sanchez bragging about his Twitter feed as his rock-hard, hair sprayed mop sits inertly on his head. Or I'll look at a newspaper that tells me to check out its up-to-date Twitter postings for minute-to-minute news. MORE »
Ethics: When Being a Journalist Meets Being a Human
By Sara Newman on 09/24/2009
Filed under: Assessment, Awareness
No one knows what Lance Cpl. Joshua "Bernie" Bernard's thoughts were when he died from being struck by a grenade while in an ambush in Afghanistan on Aug. 14. Is it possible that he would have wanted his death to be told to the world in an effort to show the reality and brutality U.S. troops have faced over the past eight years of war? Associated Press photographer, Julie Jacobson, felt a duty to photograph the 21-year-old lying on the ground with severe leg injuries; his fellow Marines tending to him. Against Bernard's family's wishes, the AP distributed the photo MORE »
This Is Off The Record! Maybe its not...
By Eric Ivanov on 09/23/2009
Filed under: Awareness
Are we off the air? No? What about off the Record? No to that too? It seems like no matter where we are in this world people are always listening and have the ability to record and report every word you utter, and every gesture you make. MORE »
Susan Moeller Interview: Role of Photography in Journalism
By Phil Robibero on 09/21/2009
Filed under: Appreciation, Assessment
An interview with UMD professor, Susan Moeller about the the idea of "promote" and the role of photography in journalism. MORE »
What's the Deal with Media Concerning Third Parties?
By Scott Maucione on 09/17/2009
Filed under: Access, Assessment
Let's do an experiment. This may remind you of some Freudian psychoanalytic ink blot test, but let's give it a try regardless: I'm going to give you three names and I want you to think about your first reaction to each name. Ready? MORE »
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