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Make Media Matter

IFC's Make Media Matter is an interactive forum for fostering a deeper understanding of the vital role media plays in our lives, society and world. Bringing together information and expertise from universities around the nation, we have created a place to CHALLENGE, PREPARE, INSPIRE and EMPOWER you to consume and create media in more meaningful ways.

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From the Blog

Ad Review: "Write the Future"

By Emily Long on 05/26/2010

During the World Cup, I expect a lot of advertising. Since the World Cup only happens every four years, I expect it to be a little more intense, but I don't usually expect it to be good. And yet, against my cynicism, Nike's commercial from acclaimed Mexican film director Alejandro Gonzalez had me impressed. read more >>

A New Type of Product Placement?

By Hannah Stahl on 05/23/2010

In recent years, the music industry and television networks have teamed together to create a new type of product placement. Instead of the products being an object like a Coke can, the products are singers. read more >>

The Nestlé Surrender: Slacktivism at work

By Emily Long on 05/19/2010

Steps towards saving the habitat of orangutans in Indonesia is great, but that's not the really remarkable thing. This is slacktivism moving from online to offline. read more >>

To communicate with each other, we need a common language. Hofstra Professor Paul Mihailidis' "5 A's of Media Literacy" provides a strong starting point, a basic vocabulary that will facilitate discussions on this site by consumers and creators of media across the spectrum.

  • ACCESSWho controls access to the information you use?
  • AWARENESSHow does the media you consume affect your values?
  • ASSESSMENTHow do you assess a media experience to better understand it?
  • APPRECIATIONHow can you better appreciate a diversity of voices?
  • ACTIONHow can media literacy empower you to take action?

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Professor Paul Mihailidis is an Assistant Professor of Journalism, Media & PR at Hofstra University in New York. Hofstra Media Studies

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