It wasn't so long ago that the news and entertainment business lived a fairly comfortable life. Advertisers paid the tab and people got their information from a limited array of mediums. Alas, the days of no surprises were bound to end with the exponential growth of the web. The internet brought in a new era of instant information, community involvement, and democratization. For media executives the worst part of it all was that it was free. read more >>
Last weekend during Saturday Night Live, Anheuser Busch, the producers of Bud Lite made a bold move. They bought all the commercial time over the course of the entire show. It's the first time in the show's 35-year history that they've ever had one sole advertiser providing all the nationally aired commercials. They also looked to strengthen their ad campaign with a segment called "Backstage with Bud Light Golden Wheat," which aired never before seen SNL clips as a way to help draw in fans during commercials. read more >>
It's the classic power struggle of the mass communications industry. Journalism versus public relations; two businesses who are pretty much opposites of each other. Public Relations puts out one kind of image about a person, company, idea or product. Journalists put out the truth about a person, company, idea or product, whether it's kind or uncomfortable or positive or negative. read more >>
