IFC's Make Media Matter is an interactive forum for fostering a deeper understanding of the vital role media plays in our lives, society and world. Bringing together information and expertise from universities around the nation, we have created a place to CHALLENGE, PREPARE, INSPIRE and EMPOWER you to consume and create media in more meaningful ways.

To communicate with each other, we need a common language. Hofstra Professor Paul Mihailidis' "5 A's of Media Literacy" provides a strong starting point, a basic vocabulary that will facilitate discussions on this site by consumers and creators of media across the spectrum.

• ACCESSWho controls access to the information you use?
• AWARENESSHow does the media you consume affect your values?
• ASSESSMENTHow do you assess a media experience to better understand it?
• APPRECIATIONHow can you better appreciate a diversity of voices?
• ACTIONHow can media literacy empower you to take action?

Tap into a nationwide network of people who study the power, potential and pitfalls of media every day.

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