Episode 1 - "Being a real writer means being able to do the work on a bad day."
-Norman Mailer

Peter and Jeff sit in their rat-infested apartment-film studio-editing suite and introduce themselves to the viewer as the two very successful viral video-makers behind the wildly popular viral video, "The Ball Kicking Fight Club," which achieved 1.6 trillion hits; nearly one third of the world's population. They explain to the viewer that they are about to embark on their newest viral video and want to show the struggling viral video-makers of tomorrow just what it takes to make a viral video that "gets hit."

They begin the process of writing a script. During a nude meditation session the video-makers come up with the subject for their next video titled: "Spud Gun War".  In a stream of inspiration, the writers simultaneously type out the "Spud Gun War" script on one single typewriter. The product of their synergy is an 1800 page script. Peter, in a fit of rage, blames Jeff for the script's long-windedness, stating that successful viral video scripts should only be two pages at most. He begins to place the script into their homemade paper shredder they call "Mr. Chip Chop." The shreds of paper begin to shoot out of the machine. Jeff is horrified. As Peter rants and stuffs in the pages, his hands get caught.  Jeff lunges to his rescue, pulling him away from "Mr. Chip Chop," but it is too late. Peter has lost both his hands. The two video-makers collapse to the ground as the shreds of script linger in the air like confetti.

It is the next day. The two video-makers address the viewer. Peter's hands are covered in bandages. He explains to the viewer that the doctor was miraculously able to piece his hands back together. Jeff holds up two pages of taped-together scraps of paper, stating that all they ever needed for their viral video script was in the only two pages they could salvage. He adds that a successful viral video script is concise. The internet audience's attention span is short and one's viral video should reflect that. Peter explains that sometimes when writing a viral video script one has to take the road less taken. Peter asks Jeff for some grape soda. Jeff holds a cup with an extra long straw to Peter's mouth. Peter sips pathetically.