“The Dark Knight Rises” tracking better than “The Avengers”?
Fandango reports that the movie is in better shape than "The Avengers" was on the eve of its premiere.
It’s the battle of the summer superhero blockbusters, and at this time “The Dark Knight Rises” seems to be in the lead.
Yes, we get that “The Avengers” and “The Dark Knight Rises” are both unique, great movies in their own way. But if you’re reading this article, you’re probably lying to yourself if you think you aren’t wondering which of these two movies comes out with a bigger box office income once they complete their run. It’s the classic comic book showdown: DC versus Marvel.
Well, according to Fandango, it’s DC’s game right now. Sure, “The Avengers” has raked in $1.45 billion worldwide, but the movie ticket website is reporting that “The Dark Knight Rises” is “outpacing the summer blockbuster ‘The Avengers’ in ticket sales at the same point in the sales cycle.” Let’s not forget that “The Dark Knight” was the second highest grossing film ever in the US until “Avatar” and now “The Avengers” toppled its throne, so fans are likely expecting the same movie magic to happen twice.
Of course, by most reports “The Dark Knight Rises” is not quite the movie that “The Dark Knight” was. And it doesn’t have Heath Ledger’s tragic death to cast a somber pall over the movie’s release that made people more interested than they might have been otherwise. Will “The Dark Knight Rises” do as well in the long run as “The Avengers” has this summer? It remains to be seen. But there’s always the (very likely) chance that “The Dark Knight Rises” could burn hot on its release and then cool off to a lukewarm reception.
Christopher Nolan‘s final Batman film is still in good shape for now, though. Fandango executive vice president Rick Butler says that almost every Thursday IMAX showtime for “The Dark Knight Rises” is sold out, and that the movie currently accounts for 91 percent of daily ticket sales. Many screenings opening weekend are sold out, particularly in the more expensive IMAX format. The fact that IMAX is a big draw for this movie (Nolan shot over a third of “The Dark Knight Rises” with IMAX cameras) should mean a boost in box office income, though it should be noted that “The Avengers” was released — but not shot — in 3D, so it also got a similar boost.The Avengers, The Dark Knight Rises