The 50 Greatest Trailers of All Time
From "Watchmen" to "The Minus Man," we count down the greatest trailers out there.
Sure, Alfred Hitchock was the master of suspense, but he was also a master of the mordantly funny trailer. Any one of his bone dry performances could have made this list (his passive-aggressive avian torture in “The Birds” promo, for instance), but his “Psycho” tour-guide routine tops them all.
In the long-form preview, he turns on the obsequious charm, leading the audience towards each crime scene with the tittering unease of an anal-retentive coroner, his hands a bundle of nervous energy. Waddling in front of the Bates’ staircase, he describes the broken, twisted back of a victim with a twirl of his eager paws — before hypocritically embracing discretion. Tip-toeing in front of the motel, his glee at entering the murder site is expressed in a nervous finger fidget, tapping all ten together at the horrors he’s about to unleash. He’s playing this audience-titillating game for laughs, until he reaches for that shower curtain… –R. Emmet Sweeney
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