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The 50 Greatest Trailers of All Time

From "Watchmen" to "The Minus Man," we count down the greatest trailers out there.
Joel and Ethan Coen’s “The Man Who Wasn’t There” is more than just an homage to film noir — it’s a dreamlike, semi-abstract distillation of the genre to its core elements. So, too, is its trailer, which highlights the film’s immaculate, highly manicured black-and-white cinematography throughout its montage of period haircuts (narrated with disenchanted deliberateness by Billy Bob Thornton’s smoking barber) and its archetypal noir visions of hands, suit-and-fedora silhouettes and clandestine rendezvous.
Wasting not a single gesture, the trailer is edited with hallucinatory beauty that belies the action’s encompassing mood of misery, treachery and tragedy. Despite being comprised of actual film clips, not a single plot point is overtly explicated. Simply through its combination of in-action dialogue (from Thornton and Tony Shalhoub) and evocative imagery, the Coens’ trailer expresses everything one might need to know about this haunting, self-consciously stylized, resolutely fatalistic neo-noir. –Nick Schager
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Tags: lists, Trailers



