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The 50 Greatest Trailers of All Time
From "Watchmen" to "The Minus Man," we count down the greatest trailers out there.
It’s only fitting that this list ends (or begins) with the trailer for John Huston’s 1964 adaptation of the Tennessee Williams drama starring Richard Burton, Ava Gardner and Deborah Kerr. In spite of those marquee names, it was the far lesser-known Andrew J. Kuehn that made the film a landmark in cinema history by introducing innovations in movie trailer-making that remain a staple today.
Hired by MGM after excelling at cutting trailers for foreign films in the early ‘60s, Kuehn took pre-film advertising to a whole new level when he employed a young James Earl Jones to do an omniscient voiceover, added a jazzy score and introduced quick-cut editing in a world where trailers were usually comprised of full scenes. Today, the “Night of the Iguana” trailer looks a bit like avant-garde filmmaking, but it proved the basis for the rest of Kuehn’s influential body of work, including trailers for “Taxi Driver,” “Alien” and “Jaws,” as well as the entire business of film marketing. –Stephen Saito
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Tags: lists, Trailers
