What's On Tonight

See Full Schedule

IFC FIX

Get Yours
Will Smith in Men in Black 3 Tim Grierson on Will Smith, the Last Movie Star 052021_Corporal Corporal, featuring Michael Shannon, presents “Glory” 051412_Chappo Exclusive premiere: CHAPPO “Hell No” [NSFW] elena Tim Grierson on “Elena,” the film you need to see this month

’08 WAS GREAT!: Best Way To Market Music

In 2008 there was no better way to market your music than to get inside of Michael Phelps' iPod. When we wasn't in the water, Phelps could be seen bobbing his head with a pair of ear-buds tucked inside his swim cap. Gold medal after gold medal, reporters asked him what he was listening to before each race. His answer? Lil' Wayne. Before you knew it NBC was shouting out Lil' Wayne like it was a Cash Money class reunion. Phelps won eight gold medals and Lil' Wayne scored eight grammy nominations, becoming one of this year's biggest success stories in music (a phenomenon we need to discuss before the year ends)....

Music
Posted December 19th, 2008, 2:12 PM by Jim Shearer

phelps headhones.jpg

In 2008 there was no better way to market your music than to get inside of Michael Phelps’ iPod. When we wasn’t in the water, Phelps could be seen bobbing his head with a pair of ear-buds tucked inside his swim cap. Gold medal after gold medal, reporters asked him what he was listening to before each race.

His answer?

Lil’ Wayne.

Before you knew it NBC was shouting out Lil’ Wayne like it was a Cash Money class reunion. Phelps won eight gold medals and Lil’ Wayne scored eight grammy nominations, becoming one of this year’s biggest success stories in music (a phenomenon we need to discuss before the year ends).

Tags: , , , , , ,
Logout
http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke ’08 WAS GREAT!: Best Way To Market Music type:title title:8217-08-was-great-best-way-to-market-music articles type:post-type post-type:articles Jim Shearer type:author author:jim-shearer Music type:category category:music Gold Medals type:post-tag post-tag:gold-medals Grammy Nominations post-tag:grammy-nominations Heartless post-tag:heartless iPod post-tag:ipod Lil Wayne post-tag:lil-wayne Michael Phelps post-tag:michael-phelps Olympics post-tag:olympics auto-tagged
  • Newest
    comment-stream childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke reverseChronological
  • Oldest
    comment-stream childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke chronological
  • Most Replied
    comment-stream childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke repliesDescending
  • Most Liked
    comment-stream childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke likesDescending
Comments(
childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke
)
childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke childrenof:http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke type:comment -(user.state:ModeratorBanned OR state:ModeratorDeleted,SystemFlagged,CommunityFlagged) -source:Twitter safeHTML:aggressive children -(user.state:ModeratorBanned OR state:ModeratorDeleted,SystemFlagged,CommunityFlagged) safeHTML:aggressive http://www.ifc.com/fix/2008/12/08-was-great-best-way-to-marke ’08 WAS GREAT!: Best Way To Market Music type:title title:8217-08-was-great-best-way-to-market-music articles type:post-type post-type:articles Jim Shearer type:author author:jim-shearer Music type:category category:music Gold Medals type:post-tag post-tag:gold-medals Grammy Nominations post-tag:grammy-nominations Heartless post-tag:heartless iPod post-tag:ipod Lil Wayne post-tag:lil-wayne Michael Phelps post-tag:michael-phelps Olympics post-tag:olympics auto-tagged
Rainbow Media AMC IFC Sundance Channel WE tv IFC Entertainment