

By Matt Singer and Alison Willmore
The average Superbowl ad cost $2.7 million for 30-second slot this year. For that much scratch, you can afford to hire a decent director. This week on the IFC News podcast, we look at the talent behind the most impressive ads that aired during the game, and revisit the illustrious ad careers of some of our favorite filmmakers.
Download now (MP3: 30:16 minutes, 27.7 MB)Podcast feeds: [XML] [iTunes]
[Photo: Justin Timberlake gets abused in the name of Pepsi, PepsiCo, 2008]

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