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'08 WAS GREAT!: Best Way To Market Music

By Jim Shearer on 12/19/2008
Filed under: '08 WAS GREAT!

phelps headhones.jpg

In 2008 there was no better way to market your music than to get inside of Michael Phelps' iPod. When we wasn't in the water, Phelps could be seen bobbing his head with a pair of ear-buds tucked inside his swim cap. Gold medal after gold medal, reporters asked him what he was listening to before each race.

His answer?

Lil' Wayne.

Before you knew it NBC was shouting out Lil' Wayne like it was a Cash Money class reunion. Phelps won eight gold medals and Lil' Wayne scored eight grammy nominations, becoming one of this year's biggest success stories in music (a phenomenon we need to discuss before the year ends).

Tags: Gold Medals, Grammy Nominations, Heartless, iPod, Lil' Wayne, Michael Phelps, Olympics

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