Steve Schmidt and the "David Gergen Theory"

By William Rabbe on 08/21/2008

Steve Schmidt, referred to as the Star Wars character "Lobot" by the press because of his bald head, has a rare but interesting/ hilarious theory about strategic choices inside the McCain campaign.

The Washington Post reports:

...Schmidt says he won't allow the campaign to get thrown off by momentary distractions and pundits shooting from the hip. To that end, he and his colleagues have developed what they jokingly call the "Dave Gergen theory of the campaign" -- a metaphor for all talking heads.

Gergen, a veteran of four presidential administrations, is a frequent pundit on cable news. If senior members of the campaign disagree on a strategic move, they watch what Gergen has to say. They then do the opposite.

I wonder what David Gergen thinks of this...