20th Century Fox is about to open up a can of worms, specifically the kind that were squeezed through a hole shaped like a crescent moon. According to Deadline Hollywood, the studio is on the verge of inking a deal with toymaker Hasbro to (somehow) bring the colorful, non-toxic clay Play-Doh to the big screen. Hasbro also reportedly approached Bridesmaids director Paul Feig to brainstorm plots for the adaptation and is supposedly in negotiating to direct.
Even in the current adaptation-heavy era of Hollywood, such a deal would seem like a longshot — had it not been for the huge financial successes of other Hasbro products, Lego and Ouija. Beloved by critics and audiences worldwide, The Lego Movie went on to gross $658 million globally off a budget of $60 million. And if judged by return-on-investment, the Ouija adaptation was even more successful, grossing roughly $100 million off a mere $5 million budget. (And we needn’t go into Hasbro’s money-printing Transformers franchise.) So if there’s a way to make money off building blocks and pseudo-mysticism, toy modeling clay shouldn’t be a problem.