If you found yourself out of breath while watching IFC’s The Spoils of Babylon (season finale this Thursday at 10/9c), that’s completely normal. To bring his epic novel to life, author/director Eric Jonrosh filmed the miniseries in 93mm Breath-Take-O-Scope. Although revolutionary, TV and movies are filled with interesting promotional tactics. Here are 20 crazy examples.
William Castle was the Godfather of movie gimmicks, and for his 1958 shocker Macabre he offered a $1,000 insurance policy to any audience member who died during a screening of the film.
The 1985 movie based on the board game had a seriously complex gimmick – theater seats had remote controls where viewers could vote for who they thought the murderer was.
This 1974 disaster flick introduced “Sensurround,” where the movie’s audio track would be amplified to room-rattling levels.
17. The Drew Carey Show
This sitcom did numerous gimmick episodes, but one of the most over-the-top was “What’s Wrong With This Episode,” where viewers competed to spot the most mistakes for prizes.
16. Wicked, Wicked
Projection gimmicks are common, too, but one of the weirdest came with 1973 thriller Wicked, Wicked, which boasted an entire movie in splitscreen.