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Bomb Squad: Why Did R.I.P.D. Tank?

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Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

From the outset, R.I.P.D. held some promise. Starring Jeff Bridges and Ryan Reynolds, and based on a Dark Horse comic book, the film was being positioned as a new version of Ghostbusters or Men in Black, telling the story of two deceased, wisecracking policemen who team up to battle runaway paranormal folks who are seeking refuge among the living. The box office results, however, were ghastly: R.I.P.D. brought in less than $13 million in its first weekend, ending up in seventh place. (Even more painful, the film is said to have had a budget of $130 million.) What exactly happened here? Let’s take a look at some possible theories, some more convincing than others, and then come up with our verdict…

Theory No. 1: Ryan Reynolds can’t open a movie.

In a sane universe, Ryan Reynolds would seem to be your prototypical movie star. He’s handsome, he’s funny, he’s buff—quite simply, he simply looks the part. But when you check out his commercial track record, that’s when the problems start. His biggest hit is The Croods, an animated movie where he isn’t even the lead. Other movies that have performed well — X-Men Origins: Wolverine, Safe House and The Proposal — featured him in limited or second-fiddle roles. The one movie where he’s really the main attraction, Green Lantern, made over $116 million but was labeled a disappointment, in part because the reviews were scathing and in part because it supposedly cost at least $200 million to make. In R.I.P.D., he’s again supporting a bigger name — in this case, Jeff Bridges — but because his costar is a legend with an Oscar who seems above the messy needs of A-list stars to deliver huge box office, this new movie’s failure will probably hurt Reynolds a lot more than it does Bridges. (Also tarnishing Reynolds’ box-office credentials: He was the lead voice in Turbo, which underperformed this weekend as well.)

Theory No. 2: It just seemed like a Ghostbusters/Men in Black rip-off.

It’s no secret that Hollywood likes to recycle successful formulas, whether that means rebooting a franchise or copying what worked in a movie from the past. R.I.P.D. clearly was targeting fans who dug Ghostbusters and Men in Black — the new film has the same smirky attitude as those venerable action-comedies — but director Robert Schwentke never could quite figure out what made the Bridges/Reynolds pairing fun. Instead, it’s a lot of strained oil-and-water sparring without the clever characters that made those other franchises so breezy and engaging. Nobody would have loved Men in Black that much if it was just a bunch of nifty effects — they came for Will Smith and Tommy Lee Jones.

Theory No. 3: Nobody was familiar with the source material.

More and more often, studios are very happy to serve up movies during the summer that are based on properties you already know: Star Trek Into Darkness, Iron Man 3, Monsters University. By comparison, R.I.P.D. was almost an original idea. Sure, it was adapted from Peter M. Lenkov’s comic book, but this is the first time it’s been made into a film. The problem with that rationale, however, is that this summer has actually been pretty decent when it comes to first-time films. The Heat, The Croods and Now You See Me all made over $100 million, each produced from an original screenplay. There’s always a market for fresh ideas, but R.I.P.D. clearly didn’t qualify in the minds of a lot of audiences.

Theory No. 4: Jeff Bridges keeps doing the same shtick.

Everybody loves Bridges, and with good reason. Ever since appearing in The Last Picture Show as a fresh-faced kid, he has proved to be one of Hollywood’s most enduring actors, finally winning a long-overdue Academy Award for his work in 2009’s Crazy Heart. But in recent years, he’s enjoyed turning out spirited, slightly nutso portrayals in films like Masked and Anonymous, Tron: Legacy and True Grit. (The height of such performances, of course, is in The Big Lebowski.) His performance as the Old West lawman Roy in R.I.P.D. is a silly twist on his drunken, ornery Rooster from True Grit, but it felt formulaic, Bridges going to the watch-me-be-kooky well once too often. It’s really hard to believe that a lot of people would have stayed away from R.I.P.D. just for that reason, but it’s always possible it was a contributing factor for some.

The Verdict

There are plenty of explanations for what might have contributed to the commercial failure of R.I.P.D. (For example, Universal’s decision to only screen the movie the night before its release was a strong indication to the world that the studio knew it had a stinker on its hands.) But the overarching problem seems, in hindsight, rather simple: There was nothing that interesting or compelling in what audiences saw in ads that made them want to seek out this movie. Especially in the summer, a film has to offer something genuinely exciting (or, at the very least, pleasantly familiar) to get people to come out. R.I.P.D. never did that, so it’s little surprise that it flat-lined.

You can follow Tim Grierson on Twitter.

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Holiday Extra Special

Make The Holidays ’80s Again

Enjoy the holiday cheer Wednesday December 21 at 10P on IFC.

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Photo Credit: Everett Collection

Whatever happened to the kind of crazy-yet-cozy holiday specials that blanketed the early winter airwaves of the 1980s? Unceremoniously killed by infectious ’90s jadedness? Slow fade out at the hands of early-onset millennial ennui? Whatever the reason, nixing the tradition was a huge mistake.

A huge mistake that we’re about to fix.

Announcing IFC’s Joe’s Pub Presents: A Holiday Special, starring Tony Hale. It’s a celeb-studded extravaganza in the glorious tradition of yesteryear featuring Bridget Everett, Jo Firestone, Nick Thune, Jen Kirkman, house band The Dap-Kings, and many more. And it’s at Joe’s Pub, everyone’s favorite home away from home in the Big Apple.

The yuletide cheer explodes Wednesday December 21 at 10P. But if you were born after 1989 and have no idea what void this spectacular special is going to fill, sample from this vintage selection of holiday hits:

Andy Williams and The NBC Kids Search For Santa

The quintessential holiday special. Get snuggly and turn off your brain. You won’t need it.

A Muppet Family Christmas

The Fraggles. The Muppets. The Sesame Street gang. Fate. The Jim Henson multiverse merges in this warm and fuzzy Holiday gathering.

Julie Andrews: The Sound Of Christmas

To this day a foolproof antidote to holiday cynicism. It’s cheesy, but a good cheese. In this case an Alpine Gruyère.

Star Wars Holiday Special

Okay, busted. This one was released in 1978. Still totally ’80s though. And yes that’s Bea Arthur.

Pee Wee’s Playhouse Christmas Special

Pass the eggnog, and make sure it’s loaded. This special is everything you’d expect it to be and much, much more.

Joe’s Pub Presents: A Holiday Special premieres Wednesday December 21 at 10P on IFC.

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It Ain't Over Yet

A Guide to Coping with the End of Comedy Bang! Bang!

Watch the final episodes tonight at 11 and 11:30P on IFC.

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After five seasons and 110 halved-hour episodes, Scott Aukerman’s hipster comedy opus, Comedy Bang! Bang!, has come to an end. Fridays at 11 and 11:30P will never be the same. We know it can be hard for fans to adjust after the series finale of their favorite TV show. That’s why we’ve prepared this step-by-step guide to managing your grief.

Step One: Cry it out

It’s just natural. We’re sad too.
Scott crying GIF

Step Two: Read the CB!B! IMDB Trivia Page

The show is over and it feels like you’ve lost a friend. But how well did you really know this friend? Head over to Comedy Bang! Bang!’s IMDB page to find out some things you may not have known…like that it’s “based on a Civil War battle of the same name” or that “Reggie Watts was actually born with the name Theodore Leopold The Third.”

Step Three: Listen to the podcast

One fascinating piece of CB!B! trivia that you might not learn from IMDB is that there’s a podcast that shares the same name as the TV show. It’s even hosted by Scott Aukerman! It’s not exactly like watching the TV show on a Friday night, but that’s only because each episode is released Monday morning. If you close your eyes, the podcast is just like watching the show with your eyes closed!

Step Four: Watch brand new CB!B! clips?!

The best way to cope with the end of Comedy Bang! Bang! is to completely ignore that it’s over — because it’s not. In an unprecedented move, IFC is opening up the bonus CB!B! content vault. There are four brand new, never-before-seen sketches featuring Scott Aukerman, Kid Cudi, and “Weird Al” Yankovic ready for you to view on the IFC App. There’s also one right here, below this paragraph! Watch all four b-b-bonus clips and feel better.

Binge the entire final season, plus exclusive sketches, right now on the IFC app.

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Everybody Sweats Now

The Four-Day Sweatsgiving Weekend On IFC

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This long holiday weekend is your time to gobble gobble gobble and give heartfelt thanks—thanks for the comfort and forgiveness of sweatpants. Because when it comes right down to it, there’s nothing more wholesome and American than stuffing yourself stupid and spending endless hours in front of the TV in your softest of softests.

So get the sweats, grab the remote and join IFC for four perfect days of entertainment.

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It all starts with a 24-hour T-day marathon of Rocky Horror Picture Show, then continues Friday with an all-day binge of Stan Against Evil.

By Saturday, the couch will have molded to your shape. Which is good, because you’ll be nestled in for back-to-back Die Hard and Lethal Weapon.

Finally, come Sunday it’s time to put the sweat back in your sweatpants with The Shining, The Exorcist, The Chronicles of Riddick, Terminator 2, and Blade: Trinity. They totally count as cardio.

As if you need more convincing, here’s Martha Wash and the IFC&C Music Factory to hammer the point home.

The Sweatsgiving Weekend starts Thursday on IFC

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