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Bomb Squad: Why Did R.I.P.D. Tank?

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Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

From the outset, R.I.P.D. held some promise. Starring Jeff Bridges and Ryan Reynolds, and based on a Dark Horse comic book, the film was being positioned as a new version of Ghostbusters or Men in Black, telling the story of two deceased, wisecracking policemen who team up to battle runaway paranormal folks who are seeking refuge among the living. The box office results, however, were ghastly: R.I.P.D. brought in less than $13 million in its first weekend, ending up in seventh place. (Even more painful, the film is said to have had a budget of $130 million.) What exactly happened here? Let’s take a look at some possible theories, some more convincing than others, and then come up with our verdict…

Theory No. 1: Ryan Reynolds can’t open a movie.

In a sane universe, Ryan Reynolds would seem to be your prototypical movie star. He’s handsome, he’s funny, he’s buff—quite simply, he simply looks the part. But when you check out his commercial track record, that’s when the problems start. His biggest hit is The Croods, an animated movie where he isn’t even the lead. Other movies that have performed well — X-Men Origins: Wolverine, Safe House and The Proposal — featured him in limited or second-fiddle roles. The one movie where he’s really the main attraction, Green Lantern, made over $116 million but was labeled a disappointment, in part because the reviews were scathing and in part because it supposedly cost at least $200 million to make. In R.I.P.D., he’s again supporting a bigger name — in this case, Jeff Bridges — but because his costar is a legend with an Oscar who seems above the messy needs of A-list stars to deliver huge box office, this new movie’s failure will probably hurt Reynolds a lot more than it does Bridges. (Also tarnishing Reynolds’ box-office credentials: He was the lead voice in Turbo, which underperformed this weekend as well.)

Theory No. 2: It just seemed like a Ghostbusters/Men in Black rip-off.

It’s no secret that Hollywood likes to recycle successful formulas, whether that means rebooting a franchise or copying what worked in a movie from the past. R.I.P.D. clearly was targeting fans who dug Ghostbusters and Men in Black — the new film has the same smirky attitude as those venerable action-comedies — but director Robert Schwentke never could quite figure out what made the Bridges/Reynolds pairing fun. Instead, it’s a lot of strained oil-and-water sparring without the clever characters that made those other franchises so breezy and engaging. Nobody would have loved Men in Black that much if it was just a bunch of nifty effects — they came for Will Smith and Tommy Lee Jones.

Theory No. 3: Nobody was familiar with the source material.

More and more often, studios are very happy to serve up movies during the summer that are based on properties you already know: Star Trek Into Darkness, Iron Man 3, Monsters University. By comparison, R.I.P.D. was almost an original idea. Sure, it was adapted from Peter M. Lenkov’s comic book, but this is the first time it’s been made into a film. The problem with that rationale, however, is that this summer has actually been pretty decent when it comes to first-time films. The Heat, The Croods and Now You See Me all made over $100 million, each produced from an original screenplay. There’s always a market for fresh ideas, but R.I.P.D. clearly didn’t qualify in the minds of a lot of audiences.

Theory No. 4: Jeff Bridges keeps doing the same shtick.

Everybody loves Bridges, and with good reason. Ever since appearing in The Last Picture Show as a fresh-faced kid, he has proved to be one of Hollywood’s most enduring actors, finally winning a long-overdue Academy Award for his work in 2009’s Crazy Heart. But in recent years, he’s enjoyed turning out spirited, slightly nutso portrayals in films like Masked and Anonymous, Tron: Legacy and True Grit. (The height of such performances, of course, is in The Big Lebowski.) His performance as the Old West lawman Roy in R.I.P.D. is a silly twist on his drunken, ornery Rooster from True Grit, but it felt formulaic, Bridges going to the watch-me-be-kooky well once too often. It’s really hard to believe that a lot of people would have stayed away from R.I.P.D. just for that reason, but it’s always possible it was a contributing factor for some.

The Verdict

There are plenty of explanations for what might have contributed to the commercial failure of R.I.P.D. (For example, Universal’s decision to only screen the movie the night before its release was a strong indication to the world that the studio knew it had a stinker on its hands.) But the overarching problem seems, in hindsight, rather simple: There was nothing that interesting or compelling in what audiences saw in ads that made them want to seek out this movie. Especially in the summer, a film has to offer something genuinely exciting (or, at the very least, pleasantly familiar) to get people to come out. R.I.P.D. never did that, so it’s little surprise that it flat-lined.

You can follow Tim Grierson on Twitter.

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New Nasty

Whips, Chains and Hand Sanitizer

Turn On The Full Season Of Neurotica At IFC's Comedy Crib

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Jenny Jaffe has a lot going on: She’s writing for Disney’s upcoming Big Hero 6: The Series, developing comedy projects with pals at Devastator Press, and she’s straddling the line between S&M and OCD as the creator and star of the sexyish new series Neurotica, which has just made its debut on IFC’s Comedy Crib. Jenny gave us some extremely intimate insight into what makes Neurotica (safely) sizzle…

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IFC: How would you describe Neurotica to a fancy network executive you met in an elevator?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. 

IFC: How would you describe Neurotica to a drunk friend of a friend you met in a bar?

Jenny: Neurotica is about a plucky Dominatrix with OCD trying to save her small-town dungeon. You’re great. We should get coffee sometime. I’m not just saying that. I know other people just say that sometimes but I really feel like we’re going to be friends, you know? Here, what’s your number, I’ll call you so you can have my number! 

IFC: What’s your comedy origin story?

Jenny: Since I was a kid I’ve dealt with severe OCD and anxiety. Comedy has always been one of the ways I’ve dealt with that. I honestly just want to help make people feel happy for a few minutes at a time. 

IFC: What was the genesis of Neurotica?

Jenny: I’m pretty sure it was a title-first situation. I was coming up with ideas to pitch to a production company a million years ago (this isn’t hyperbole; I am VERY old) and just wrote down “Neurotica”; then it just sort of appeared fully formed. “Neurotica? Oh it’s an over-the-top romantic comedy about a Dominatrix with OCD, of course.” And that just happened to hit the buttons of everything I’m fascinated by. 

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IFC: How would you describe Ivy?

Jenny: Ivy is everything I love in a comedy character – she’s tenacious, she’s confident, she’s sweet, she’s a big wonderful weirdo. 

IFC: How would Ivy’s clientele describe her?

Jenny:  Open-minded, caring, excellent aim. 

IFC: Why don’t more small towns have local dungeons?

Jenny: How do you know they don’t? 

IFC: What are the pros and cons of joining a chain mega dungeon?

Jenny: You can use any of their locations but you’ll always forget you have a membership and in a year you’ll be like “jeez why won’t they let me just cancel?” 

IFC: Mouths are gross! Why is that?

Jenny: If you had never seen a mouth before and I was like “it’s a wet flesh cave with sharp parts that lives in your face”, it would sound like Cronenberg-ian body horror. All body parts are horrifying. I’m kind of rooting for the singularity, I’d feel way better if I was just a consciousness in a cloud. 

See the whole season of Neurotica right now on IFC’s Comedy Crib.

The-Craft

The ’90s Are Back

The '90s live again during IFC's weekend marathon.

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Photo Credit: Everett Digital, Columbia Pictures

We know what you’re thinking: “Why on Earth would anyone want to reanimate the decade that gave us Haddaway, Los Del Rio, and Smash Mouth, not to mention Crystal Pepsi?”

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Thoughts like those are normal. After all, we tend to remember lasting psychological trauma more vividly than fleeting joy. But if you dig deep, you’ll rediscover that the ’90s gave us so much to fondly revisit. Consider the four pillars of true ’90s culture.

Boy Bands

We all pretended to hate them, but watch us come alive at a karaoke bar when “I Want It That Way” comes on. Arguably more influential than Brit Pop and Grunge put together, because hello – Justin Timberlake. He’s a legitimate cultural gem.

Man-Child Movies

Adam Sandler is just behind The Simpsons in terms of his influence on humor. Somehow his man-child schtick didn’t get old until the aughts, and his success in that arena ushered in a wave of other man-child movies from fellow ’90s comedians. RIP Chris Farley (and WTF Rob Schneider).

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Teen Angst

In horror, dramas, comedies, and everything in between: Troubled teens! Getting into trouble! Who couldn’t relate to their First World problems, plaid flannels, and lose grasp of the internet?

Mainstream Nihilism

From the Coen Bros to Fincher to Tarantino, filmmakers on the verge of explosive popularity seemed interested in one thing: mind f*cking their audiences by putting characters in situations (and plot lines) beyond anyone’s control.

Feeling better about that walk down memory lane? Good. Enjoy the revival.

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And revisit some important ’90s classics all this weekend during IFC’s ’90s Marathon. Check out the full schedule here.

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Get Physical

DVDs are the new Vinyl

Portlandia Season 7 Now Available On Disc.

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In this crazy digital age, sometimes all we really want is to reach out and touch something. Maybe that’s why so many of us are still gung-ho about owning stuff on DVD. It’s tangible. It’s real. It’s tech from a bygone era that still feels relevant, yet also kitschy and retro. It’s basically vinyl for people born after 1990.

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Inevitably we all have that friend whose love of the disc is so absolutely repellent that he makes the technology less appealing. “The resolution, man. The colors. You can’t get latitude like that on a download.” Go to hell, Tim.

Yes, Tim sucks, and you don’t want to be like Tim, but maybe he’s onto something and DVD is still the future. Here are some benefits that go beyond touch.

It’s Decor and Decorum

With DVDs and a handsome bookshelf you can show off your great taste in film and television without showing off your search history. Good for first dates, dinner parties, family reunions, etc.

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Forget Public Wifi

Warm up that optical drive. No more awkwardly streaming episodes on shady free wifi!

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Inter-not

Internet service goes down. It happens all the time. It could happen right now. Then what? Without a DVD on hand you’ll be forced to make eye contact with your friends and family. Or worse – conversation.

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Self Defense

You can’t throw a download like a ninja star. Think about it.

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If you’d like to experience the benefits DVD ownership yourself, Portlandia Season 7 is now available on DVD and Blue-Ray.