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Bomb Squad: Why Did R.I.P.D. Tank?

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Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

From the outset, R.I.P.D. held some promise. Starring Jeff Bridges and Ryan Reynolds, and based on a Dark Horse comic book, the film was being positioned as a new version of Ghostbusters or Men in Black, telling the story of two deceased, wisecracking policemen who team up to battle runaway paranormal folks who are seeking refuge among the living. The box office results, however, were ghastly: R.I.P.D. brought in less than $13 million in its first weekend, ending up in seventh place. (Even more painful, the film is said to have had a budget of $130 million.) What exactly happened here? Let’s take a look at some possible theories, some more convincing than others, and then come up with our verdict…

Theory No. 1: Ryan Reynolds can’t open a movie.

In a sane universe, Ryan Reynolds would seem to be your prototypical movie star. He’s handsome, he’s funny, he’s buff—quite simply, he simply looks the part. But when you check out his commercial track record, that’s when the problems start. His biggest hit is The Croods, an animated movie where he isn’t even the lead. Other movies that have performed well — X-Men Origins: Wolverine, Safe House and The Proposal — featured him in limited or second-fiddle roles. The one movie where he’s really the main attraction, Green Lantern, made over $116 million but was labeled a disappointment, in part because the reviews were scathing and in part because it supposedly cost at least $200 million to make. In R.I.P.D., he’s again supporting a bigger name — in this case, Jeff Bridges — but because his costar is a legend with an Oscar who seems above the messy needs of A-list stars to deliver huge box office, this new movie’s failure will probably hurt Reynolds a lot more than it does Bridges. (Also tarnishing Reynolds’ box-office credentials: He was the lead voice in Turbo, which underperformed this weekend as well.)

Theory No. 2: It just seemed like a Ghostbusters/Men in Black rip-off.

It’s no secret that Hollywood likes to recycle successful formulas, whether that means rebooting a franchise or copying what worked in a movie from the past. R.I.P.D. clearly was targeting fans who dug Ghostbusters and Men in Black — the new film has the same smirky attitude as those venerable action-comedies — but director Robert Schwentke never could quite figure out what made the Bridges/Reynolds pairing fun. Instead, it’s a lot of strained oil-and-water sparring without the clever characters that made those other franchises so breezy and engaging. Nobody would have loved Men in Black that much if it was just a bunch of nifty effects — they came for Will Smith and Tommy Lee Jones.

Theory No. 3: Nobody was familiar with the source material.

More and more often, studios are very happy to serve up movies during the summer that are based on properties you already know: Star Trek Into Darkness, Iron Man 3, Monsters University. By comparison, R.I.P.D. was almost an original idea. Sure, it was adapted from Peter M. Lenkov’s comic book, but this is the first time it’s been made into a film. The problem with that rationale, however, is that this summer has actually been pretty decent when it comes to first-time films. The Heat, The Croods and Now You See Me all made over $100 million, each produced from an original screenplay. There’s always a market for fresh ideas, but R.I.P.D. clearly didn’t qualify in the minds of a lot of audiences.

Theory No. 4: Jeff Bridges keeps doing the same shtick.

Everybody loves Bridges, and with good reason. Ever since appearing in The Last Picture Show as a fresh-faced kid, he has proved to be one of Hollywood’s most enduring actors, finally winning a long-overdue Academy Award for his work in 2009’s Crazy Heart. But in recent years, he’s enjoyed turning out spirited, slightly nutso portrayals in films like Masked and Anonymous, Tron: Legacy and True Grit. (The height of such performances, of course, is in The Big Lebowski.) His performance as the Old West lawman Roy in R.I.P.D. is a silly twist on his drunken, ornery Rooster from True Grit, but it felt formulaic, Bridges going to the watch-me-be-kooky well once too often. It’s really hard to believe that a lot of people would have stayed away from R.I.P.D. just for that reason, but it’s always possible it was a contributing factor for some.

The Verdict

There are plenty of explanations for what might have contributed to the commercial failure of R.I.P.D. (For example, Universal’s decision to only screen the movie the night before its release was a strong indication to the world that the studio knew it had a stinker on its hands.) But the overarching problem seems, in hindsight, rather simple: There was nothing that interesting or compelling in what audiences saw in ads that made them want to seek out this movie. Especially in the summer, a film has to offer something genuinely exciting (or, at the very least, pleasantly familiar) to get people to come out. R.I.P.D. never did that, so it’s little surprise that it flat-lined.

You can follow Tim Grierson on Twitter.

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GIF Giving

The Funniest Gifs From the Maron Season Premiere

Watch the Maron season premiere now on IFC.com and the IFC app.

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Last night, Marc Maron returned in all his haggard glory in the darkly hilarious season premiere of Maron. In case you’re not caught up, Marc has fallen into a downward spiral of drugs and addiction, having lost his house, his podcast, his cats, and the ability to say he doesn’t live in a storage unit. And only someone like Marc can make the situation laugh-out-loud funny.

Here are the 5 funniest GIFs from last night’s Maron premiere, which you can watch right now on IFC.com and the IFC app.

1. Dave Anthony, Professional Truth Teller.

Maron Not Okay


2. Storage locker etiquette is important.

Maron Storage Locker


3. We’re sure Chris Hardwick would love to have Marc back on Talking Dead.

Maron Dumb Show


4. We can’t unsee Dave in that apron.

Maron Shit Bucket


5. The first step is listening. Marc has a lot of steps to go.

Maron Shut Up

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Marc Maron, Craig Anton – Maron – Season 4, Episode 3

The Reviews Are In

Critics Are Raving About the New Season of Maron

Watch the Maron season premiere right now on IFC.com and the IFC app.

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Last night saw the return of Marc Maron, more than a little worse for wear, in the pitch-black premiere of Maron’s fourth season. Having fallen back into addiction, Marc’s lost his house, his podcast, and even his cats, and is now residing in a storage unit.

Maron

Part two of the double-shot premiere found our favorite curmudgeon dealing with the assorted characters in the Clean Living Rehab Center. The season’s heavy themes and unflinching performances earned much praise from fans and critics.

Check out what people said about last night’s premiere of Maron. And in case you missed the premiere, you can watch it now on IFC.com and the IFC app

Joe Berkowitz of Co.Create: “For the first time ever, Maron has veered way off the course of its creator’s timeline — into a chaotic alternate reality — and it’s the boldest creative leap in the series’ run yet…This particular downward trajectory provides a window into a world where the actual Marc Maron ends up hitting rock bottom. This world turns out to offer darkly comic possibilities, such as a rehab facilitator trying to get an in-patient Maron to be a guest on his podcast.”

Jason Tabrys of Uproxx: “[Whether] this is the beginning of the end for Maron, or just the start of a new phase, the fourth season’s off to an intriguing start that should make for compelling viewing.”

Neil Genzlinger of The New York Times: “[The] premiere does effectively, yet comedically, show two truths of substance abuse: Addicts need enablers who fuel their problem, either deliberately or inadvertently, and most need someone to intervene to help them climb out of the pit.”

Vikram Murthi of AV Club: “By shifting the series’ premise from a man struggling to maintain success to a man desperately trying to get it back, Maron has found a whole new energy…Maron doesn’t bring Marc down to a low point just for kicks but to demonstrate what happens when people forget what’s important and succumb to their worst selves. The fourth season effectively channels the raw vitality of [the WTF podcast’s] early days, when Maron was trying to dig his way out of a hole by embracing the world around him instead of pushing it away. ‘I’m gonna be okay, right?’ Maron asks Dave at the clinic. ‘Or not,’ Dave replies honestly. ‘But you have to try.’ Maron’s entire career has been about trying, and Maron’s fourth season succeeds by placing that idea at its center.”

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Bridesmaids Roommates Matt Lucas 1920

Roommate Not Wanted

The 10 Worst Roommates In Pop Culture History

Find out how Marc deals with his new roommate on the season premiere of Maron available now on IFC.com and the IFC app.

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Photo Credit: Universal/Everett Collection

Last night’s season premiere of Maron found Marc’s disastrous downward spiral landing him in rehab with an annoying roommate who breaks into rhymes whenever he feels like it. Played in an inspired bit of casting by real life celebrity rapper Chet Hanks, Trey makes Marc’s life a living hell by taking his stuff and doing unspeakable things to his bed. Check out some other insufferable roommates from pop culture below, and be sure to catch up on the two-episode Maron season premiere on IFC.com and the IFC app to see how Marc deals with his new rapping bunkmate.

10. Scott Pilgrim, Scott Pilgrim Vs the World

Scott Pilgrim

Scott Pilgrim is the ultimate geek heroic fantasy. In that he’s living in a constructed fantasy world while ignoring all the people who have to deal with his failures. Saintly roommate Wallace Wells offers rent, food, and even his own bed to his eternally immature friend who rewards him by whining and leaving clothes on the floor.


9. Hooch, Turner & Hooch

Turner and Hooch

Nobody likes being forced to share their home. This goes double when you’re a police officer, the work is a murder investigation, and the unwelcome guest is a dog spraying more fluid than a leak in the Hoover Dam.


8. Floyd, True Romance

True Romance

Perfectly portrayed by Brad Pitt, Floyd is the worst kind of stoner roommate. He never answers the door, and barely moves from his position on the couch. Even worse, he rats out your pals’ location to a tough-looking stranger who comes to the door without a second thought. Not to “condescend” to you Floyd, but you’re kind of a tool. You probably never share that honey bear bong.


7. Gil and Brynn, Bridesmaids

Bridesmaids

Annie (Kristen Wiig) is already at a low point when her roommates Gil (Matt Lucas) and Brynn (Rebel Wilson) ask her to move out. To make matters worse, the tattoo-obsessed Brynn isn’t even Annie’s roommate — her brother has been letting her stay rent free so she can wear Annie’s clothes and read her journal.


6. Eddie, Friends

You might remember Eddie (played by the always reliably deadpan Adam Goldberg) as Chandler’s roommate who moved in after Joey moved into his own place with his big time soap opera money. Eddie proved to be a complete psycho, accusing Chandler of sleeping with his ex-girlfriend Tilly and watching his new roomie while he sleeps. In the end, Chandler tells Eddie that Hannibal Lector would make a better roommate. Could he be any creepier??


5. Bevers, Broad City

Bevers Broad City

What’s worse than an annoying roommate who eats all your food, tries on your clothes, and never seems to leave the apartment? How about a guy who isn’t even technically your roommate, but in fact the boyfriend of your roommate who is never around. If you’re going to hang out in your underwear all day, the least you could do is pay rent, dude.


4. Chris Knight, Real Genius

Real Genius

Freshman Mitch Taylor faces every college student’s worst nightmare: a pushy roommate. Chris Knight might be a genius, but within the first minute of their acquaintance he’s thrown out Mitch’s clothes, talked about his genitals, and smashed the dorm-room window.


3. Oscar Madison, The Odd Couple

Odd Couple

The Odd Couple defined the idea of mismatched roommates. Uptight neat-freak Felix and easygoing slob Oscar were meant to be just as bad as each other, but anyone who’s ever lived with other people knows that the lazy one is always the worst. At least the obsessive is keeping things clean while annoying you.


2. Roberto, Futurama

Futurama

Fry’s regular robotic roommate is an indestructibly amoral freeloader who’d sell Fry’s kidneys if he could think of a suitably lazy way to extract them. But Bender is the deity of domestic bliss compared to Roberto, the stabbing-obsessed psychobot who shares Fry’s room in the robot asylum.


1. Hedra Carlson, Single White Female

Single White Female

Hedra Carlson takes “drinking the last of the milk” to the ultimate extreme, stealing her roommate’s boyfriend, identity, and takes a stab at stealing her life. Well, it’s more of a butcher’s hook slash than a stab. Which makes it all the worse.

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