Audi deserves a big round of applause for putting together the best “Star Trek Into Darkness” tie-in marketing we’ve seen in recent years. The car company got Zachary Quinto and Leonard Nimoy to take part in the below ad, “The Challenge,” and it’s both charming and hilarious. Enjoy.
“Star Trek Into Darkness” is directed by J.J. Abrams and stars Chris Pine, Zachary Quinto, Zoe Saldana, Simon Pegg, Anton Yelchin, Karl Urban, John Cho, Alice Eve, Cumberbatch and Bruce Greenwood. The film is slated to hit theaters in IMAX on May 15 and in regular cinemas on May 17. It’s been revealed that over 40 minutes of “Star Trek Into Darkness” will be shown in IMAX. Here’s the official plot synopsis:
In Summer 2013, pioneering director J.J. Abrams will deliver an explosive action thriller that takes “Star Trek Into Darkness.” When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis.
With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction. As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.