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Bomb Squad: Why Did “Scary Movie 5” Tank?

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Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

The first four installments of the “Scary Movie” series brought in combined more than $800 million worldwide. The latest sequel, “Scary Movie 5,” won’t add a lot more to that tally, collecting a disappointing $14.2 million in its first weekend. Who should we blame for this comedy’s commercial nosedive? Let’s take a look at some possible theories and then come up with our verdict…

Theory No. 1: Nobody cares about the “Scary Movie” franchise anymore.

The first “Scary Movie” came out 13 years ago, becoming one of that year’s Top 10 grossing films. Along the way, the series helped revitalize the spoof genre at the box office — “Scary Movie” co-writers Jason Friedberg and Aaron Seltzer have gone on to make the low-budget hits “Epic Movie” and “Meet the Spartans” — but these films haven’t cast such a large shadow over the landscape that audiences felt like they couldn’t see other jokey, juvenile pop-culture satires before they checked out the latest “Scary Movie” sequel. Plus, the seven years between “Scary Movie 4” and “Scary Movie 5” didn’t make viewers realize how much they missed the franchise. They just went ahead and saw other movies like it.

Theory No. 2: “A Haunted House” stole their mojo.

“Scary Movie” was the brainchild of the Wayans family — specifically Keenan Ivory, Shawn and Marlon. By the time of “Scary Movie 3,” most of the original creators had moved on, but it’s worth noting that Marlon Wayans returned to the horror-mocking genre with this year’s “A Haunted House,” which took aim at the “Paranormal Activity” franchise. Despite horrendous reviews and very little advance hype, “A Haunted House” was a modest hit during the dregs of January. Did viewers feel like they could skip “Scary Movie 5” after watching “A Haunted House”? It’s entirely possible.

Theory No. 3: Nobody from the old “Scary Movie” films bothered showing up for this one.

Beyond the absence of the Wayans, “Scary Movie 5” was also perhaps hurt by the fact that none of the recognizable stars of the earlier movies signed up for this new sequel. That meant no Anna Faris or Regina Hall, the real mainstays of this franchise. Sure, “Scary Movie” veterans Simon Rex and Charlie Sheen were in the new movie, but you couldn’t shake the feeling that the producers were hoping audiences would check out “Scary Movie 5” mostly because it was another “Scary Movie” movie.

Theory No. 4: Even the stunt casting was uninspired.

The “Scary Movie” series has never relied on strong reviews, which is good because they never get any. Instead, the movies have tried to milk positive word-of-mouth, built in part on the films’ use of oddball or eyebrow-raising casting choices. They’ll bring in Carmen Electra or Dr. Phil or Shaq just for the total randomness of it, but “Scary Movie 5” struck out by banking on viewers’ interest in seeing Charlie Sheen and Lindsay Lohan do a very unfunny parody of their tabloid lives as part of a “Paranormal Activity” sendup. The stunt casting didn’t seem particularly “shocking” or inspired, and so it couldn’t do much to generate buzz for the film’s release.

The Verdict

It makes little sense to blame the drab box office of “Scary Movie 5” on its lack of artistic quality. Every movie in this series has been hit-or-miss, and yet three of the five grossed more than $40 million in their opening weekend, each of those earning more than $90 million during their U.S. run. No, it seems like “Scary Movie 5” misfired because it failed to get fans sufficiently excited for the franchise’s return after being gone so long from theaters. With “A Haunted House” (and even “Movie 43”) already out this year, we’ve had plenty of spoof and/or sketch-based comedy films in recent months. The producers probably assumed that their brand was strong enough that viewers would accept no substitute. As the so-so grosses suggest, that’s no longer a wise assumption to make.

You can follow Tim Grierson on Twitter.

Did you see “Scary Movie 5” this past weekend? Tell us in the comments section below or on Facebook and Twitter.

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Holiday Extra Special

Make The Holidays ’80s Again

Enjoy the holiday cheer Wednesday December 21 at 10P on IFC.

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Photo Credit: Everett Collection

Whatever happened to the kind of crazy-yet-cozy holiday specials that blanketed the early winter airwaves of the 1980s? Unceremoniously killed by infectious ’90s jadedness? Slow fade out at the hands of early-onset millennial ennui? Whatever the reason, nixing the tradition was a huge mistake.

A huge mistake that we’re about to fix.

Announcing IFC’s Joe’s Pub Presents: A Holiday Special, starring Tony Hale. It’s a celeb-studded extravaganza in the glorious tradition of yesteryear featuring Bridget Everett, Jo Firestone, Nick Thune, Jen Kirkman, house band The Dap-Kings, and many more. And it’s at Joe’s Pub, everyone’s favorite home away from home in the Big Apple.

The yuletide cheer explodes Wednesday December 21 at 10P. But if you were born after 1989 and have no idea what void this spectacular special is going to fill, sample from this vintage selection of holiday hits:

Andy Williams and The NBC Kids Search For Santa

The quintessential holiday special. Get snuggly and turn off your brain. You won’t need it.

A Muppet Family Christmas

The Fraggles. The Muppets. The Sesame Street gang. Fate. The Jim Henson multiverse merges in this warm and fuzzy Holiday gathering.

Julie Andrews: The Sound Of Christmas

To this day a foolproof antidote to holiday cynicism. It’s cheesy, but a good cheese. In this case an Alpine Gruyère.

Star Wars Holiday Special

Okay, busted. This one was released in 1978. Still totally ’80s though. And yes that’s Bea Arthur.

Pee Wee’s Playhouse Christmas Special

Pass the eggnog, and make sure it’s loaded. This special is everything you’d expect it to be and much, much more.

Joe’s Pub Presents: A Holiday Special premieres Wednesday December 21 at 10P on IFC.

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It Ain't Over Yet

A Guide to Coping with the End of Comedy Bang! Bang!

Watch the final episodes tonight at 11 and 11:30P on IFC.

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After five seasons and 110 halved-hour episodes, Scott Aukerman’s hipster comedy opus, Comedy Bang! Bang!, has come to an end. Fridays at 11 and 11:30P will never be the same. We know it can be hard for fans to adjust after the series finale of their favorite TV show. That’s why we’ve prepared this step-by-step guide to managing your grief.

Step One: Cry it out

It’s just natural. We’re sad too.
Scott crying GIF

Step Two: Read the CB!B! IMDB Trivia Page

The show is over and it feels like you’ve lost a friend. But how well did you really know this friend? Head over to Comedy Bang! Bang!’s IMDB page to find out some things you may not have known…like that it’s “based on a Civil War battle of the same name” or that “Reggie Watts was actually born with the name Theodore Leopold The Third.”

Step Three: Listen to the podcast

One fascinating piece of CB!B! trivia that you might not learn from IMDB is that there’s a podcast that shares the same name as the TV show. It’s even hosted by Scott Aukerman! It’s not exactly like watching the TV show on a Friday night, but that’s only because each episode is released Monday morning. If you close your eyes, the podcast is just like watching the show with your eyes closed!

Step Four: Watch brand new CB!B! clips?!

The best way to cope with the end of Comedy Bang! Bang! is to completely ignore that it’s over — because it’s not. In an unprecedented move, IFC is opening up the bonus CB!B! content vault. There are four brand new, never-before-seen sketches featuring Scott Aukerman, Kid Cudi, and “Weird Al” Yankovic ready for you to view on the IFC App. There’s also one right here, below this paragraph! Watch all four b-b-bonus clips and feel better.

Binge the entire final season, plus exclusive sketches, right now on the IFC app.

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Everybody Sweats Now

The Four-Day Sweatsgiving Weekend On IFC

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This long holiday weekend is your time to gobble gobble gobble and give heartfelt thanks—thanks for the comfort and forgiveness of sweatpants. Because when it comes right down to it, there’s nothing more wholesome and American than stuffing yourself stupid and spending endless hours in front of the TV in your softest of softests.

So get the sweats, grab the remote and join IFC for four perfect days of entertainment.

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It all starts with a 24-hour T-day marathon of Rocky Horror Picture Show, then continues Friday with an all-day binge of Stan Against Evil.

By Saturday, the couch will have molded to your shape. Which is good, because you’ll be nestled in for back-to-back Die Hard and Lethal Weapon.

Finally, come Sunday it’s time to put the sweat back in your sweatpants with The Shining, The Exorcist, The Chronicles of Riddick, Terminator 2, and Blade: Trinity. They totally count as cardio.

As if you need more convincing, here’s Martha Wash and the IFC&C Music Factory to hammer the point home.

The Sweatsgiving Weekend starts Thursday on IFC

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