DID YOU READ

Bomb Squad: Why Did “Scary Movie 5” Tank?

Scary-Movie-5

Posted by on

Welcome to “Bomb Squad,” a recurring column that takes a closer look at a movie that tanked at the box office and tries to figure out what happened.

The first four installments of the “Scary Movie” series brought in combined more than $800 million worldwide. The latest sequel, “Scary Movie 5,” won’t add a lot more to that tally, collecting a disappointing $14.2 million in its first weekend. Who should we blame for this comedy’s commercial nosedive? Let’s take a look at some possible theories and then come up with our verdict…

Theory No. 1: Nobody cares about the “Scary Movie” franchise anymore.

The first “Scary Movie” came out 13 years ago, becoming one of that year’s Top 10 grossing films. Along the way, the series helped revitalize the spoof genre at the box office — “Scary Movie” co-writers Jason Friedberg and Aaron Seltzer have gone on to make the low-budget hits “Epic Movie” and “Meet the Spartans” — but these films haven’t cast such a large shadow over the landscape that audiences felt like they couldn’t see other jokey, juvenile pop-culture satires before they checked out the latest “Scary Movie” sequel. Plus, the seven years between “Scary Movie 4” and “Scary Movie 5” didn’t make viewers realize how much they missed the franchise. They just went ahead and saw other movies like it.

Theory No. 2: “A Haunted House” stole their mojo.

“Scary Movie” was the brainchild of the Wayans family — specifically Keenan Ivory, Shawn and Marlon. By the time of “Scary Movie 3,” most of the original creators had moved on, but it’s worth noting that Marlon Wayans returned to the horror-mocking genre with this year’s “A Haunted House,” which took aim at the “Paranormal Activity” franchise. Despite horrendous reviews and very little advance hype, “A Haunted House” was a modest hit during the dregs of January. Did viewers feel like they could skip “Scary Movie 5” after watching “A Haunted House”? It’s entirely possible.

Theory No. 3: Nobody from the old “Scary Movie” films bothered showing up for this one.

Beyond the absence of the Wayans, “Scary Movie 5” was also perhaps hurt by the fact that none of the recognizable stars of the earlier movies signed up for this new sequel. That meant no Anna Faris or Regina Hall, the real mainstays of this franchise. Sure, “Scary Movie” veterans Simon Rex and Charlie Sheen were in the new movie, but you couldn’t shake the feeling that the producers were hoping audiences would check out “Scary Movie 5” mostly because it was another “Scary Movie” movie.

Theory No. 4: Even the stunt casting was uninspired.

The “Scary Movie” series has never relied on strong reviews, which is good because they never get any. Instead, the movies have tried to milk positive word-of-mouth, built in part on the films’ use of oddball or eyebrow-raising casting choices. They’ll bring in Carmen Electra or Dr. Phil or Shaq just for the total randomness of it, but “Scary Movie 5” struck out by banking on viewers’ interest in seeing Charlie Sheen and Lindsay Lohan do a very unfunny parody of their tabloid lives as part of a “Paranormal Activity” sendup. The stunt casting didn’t seem particularly “shocking” or inspired, and so it couldn’t do much to generate buzz for the film’s release.

The Verdict

It makes little sense to blame the drab box office of “Scary Movie 5” on its lack of artistic quality. Every movie in this series has been hit-or-miss, and yet three of the five grossed more than $40 million in their opening weekend, each of those earning more than $90 million during their U.S. run. No, it seems like “Scary Movie 5” misfired because it failed to get fans sufficiently excited for the franchise’s return after being gone so long from theaters. With “A Haunted House” (and even “Movie 43”) already out this year, we’ve had plenty of spoof and/or sketch-based comedy films in recent months. The producers probably assumed that their brand was strong enough that viewers would accept no substitute. As the so-so grosses suggest, that’s no longer a wise assumption to make.

You can follow Tim Grierson on Twitter.

Did you see “Scary Movie 5” this past weekend? Tell us in the comments section below or on Facebook and Twitter.

Watch More
ISA_2017_Episodic_101

Forget Oscar

Find Your Spirit Animal

The Spirit Awards are LIVE this Saturday at 2p PT/5p ET.

Posted by on

In just a few precious days, the greatest, most epic, most star-studded awards ceremony of the year comes to IFC.

And please, we’re definitely not talking about the Oscars. We’re talking about the Spirit Awards. Hosted by iconic comedy duo Nick Kroll and John Mulaney, it’s a relatively under-the-radar awards show with serious cred. And if the past is any indicator, we’re in for a wild night.

If you feel like doing your homework, you can find a full list of nominees and performance excerpts here. It reads like a who’s who of everyone that matters – those larger-than-life personalities with status that borders on mythological. Our celebrity spirit animals, if you will.

This isn’t hyperbole. Literally everyone who takes the stage at the awards show is spirit animal material. Let’s see if we can help you find yours…

Do you

Live in someone else’s shadow despite shining like the sun? Do you inexplicably vandalize your pretty-boy good looks with a sloppy-joe man bun and a repellent pubic-hair beard? Do you think sounding stoned and sounding thoughtful are kinda the same thing?

Congratulations, your spirit animal is Casey Affleck.

He’s the self-canonized patron saint of anyone who’s got the goods but doesn’t give a damn.

Do you

Have mid-length hair and exude a certain feminine masculinity that is universally appealing? Are you drawn to situations that promise little to nothing in the way of grooming or hygiene as a transparently self-conscious attempt to conceal your radiant inner glow? Does that fail miserably?

Way to go, your spirit animal is Viggo Mortensen.

He’s the yoga teacher of actors, in that what should make him super nasty only increases his curb appeal.

Do you

Get zero recognition for work that everyone knows is unrivaled? Do you inspire greatness in others yet get shortchanged when it comes to your own acclaim? Are you a goddam B-52 bomber in an industry of biplanes?

Bingo, your spirit animal is Annette Bening.

What does it take for this artist to win an Oscar? Honestly now, if her performance in 20th Century Women doesn’t earn her every award on the planet, consider it proof that the Universe truly is a cold dark void absent of reason or compassion.

Do you

Walk into a room full of strangers and walk out with a room full of friends? Have you been hiding under the radar just waiting for the right moment to leap out into the spotlight and stay there FOREVER? Do you possess the almost messianic ability to elevate Shia LaBeouf’s on-screen charisma?

You guessed it (or not), your spirit animal is 100% Sasha Lane.

If you haven’t seen American Honey, then you haven’t heard of her. She came out of the blue with a performance both subtle and powerful, and now she’s going to be in all the movies from this moment on. Or she should be, at any rate.

Don’t see your spirit animal there? Worry not. There are many more nominees to choose from, and you can see them all (yes, including Shia LaBeouf) during the Independent Spirit Awards, this Saturday at 2pm PT/5pm ET only on IFC.

Watch More
carnotes3_thumbnail

Car Notes

Portlandia Keeps Road Rage In Park

Get a lesson in parking etiquette on a new Portlandia.

Posted by on

It’s the most American form of cause and effect: Park like a monster, receive a passive-aggressive note.

car notes note

This unofficial rule of the road is critical to keeping the great big wheel of car-related Karma in balance. And naturally, Portlandia’s Kath and Dave have elevated it to an awkward, awkward art form in Car Notes, the Portlandia web series presented by Subaru.

If you’ve somehow missed the memo about Car Notes until now, you can catch up on every installment online, on the IFC app, and on demand. You can even have a little taste right here:

If your interest is piqued – great news for you! A special Car Notes sketch makes an appearance in the latest episode of Portlandia, and you can catch up on it now right here.

Watch all-new Portlandia Thursdays at 10P on IFC.

Watch More
MAT_101_blog

Naked and Hungry

Two New Ways to Threeway

IFC's Comedy Crib gets sensual in time for Valentine's Day.

Posted by on

This week, two scandalous new digital series debut on IFC’s Comedy Crib.
Ménage à Trois invites people to participate in a real-life couple’s fantasy boudoir. And The Filling is Mutual follows two saucy chefs who invite comedians to make food inspired by their routines. Each show crosses some major boundaries in sexy and/or delicious ways, and each are impossible to describe in detail without arousing some awkward physical cravings. Which is why it’s best to hear it directly from the minds behind the madness…

Ménage à Trois

According to Diana Kolsky and Murf Meyer, the two extremely versatile constants in the ever-shifting à trois, “MàT is a sensually psychedelic late night variety show exploring matters of hearts, parts and every goddamn thing in between…PS, any nudes will be 100% tasteful.”

This sexy brainchild includes sketches, music, and props that would put Pee-wee’s Playhouse to shame. But how could this fantastical new twist on the vanilla-sex variety show format have come to be?

“We met in a UCB improv class taught by Chris Gethard. It was clear that we both humped to the beat of our own drum; our souls and tongues intermingled at the bar after class, so we dove in head first.”

Sign me up, but promise to go slow. This tricycle is going to need training wheels.

The Filling is Mutual

Comedians Jen Saunderson and Jenny Zigrino became best friends after meeting in the restroom at the Gotham Comedy Club, which explains their super-comfortable dynamic when cooking with their favorite comedians. “We talk about comedy, sex, menses, the obnoxiousness of Christina Aguilera all while eating food that most would push off their New Year’s resolution.”

The hook of cooking food based off of comedy routines is so perfect and so personal. It made us wonder about what dishes Jen & Jenny would pair with some big name comedy staples, like…

Bill Murray?
“Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to… Oh, that’s easy Meatballs with Lingonberry Space Jam it’d be great, but then we’d have to avoid doing any kind of silly Groundhog Day reference.” 

Bridget Everett?
“Cream Balls… Sea Salt encrusted Chocolate Ganache Covered Ice Cream Ball that melt cream when you bite into them.” 

Nick Kroll & John Mulaney? 
“I’d make George and Gil black and white cookies from scratch and just as we open the oven to put the cookie in we’d prank ’em with an obnoxious amount of tuna!!!”

Carrie Brownstein & Fred Armisen? 
“Definitely a raw cacao “safe word” brownie. Cacao!”

Just perfect.

See both new series in their entirety on IFC’s Comedy Crib.

Watch More
Powered by ZergNet